# Distinguished Tradesperson Portraits The Renault Kangoo Ad Campaign Makes Quite the Claim By Meghan Young | Published 2013-12-06 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/renault-kangoo-ad-campaign References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/12/renault-kangoo-the-portraits/) & [publicisgroupe](http://www.publicisgroupe.com) The [Renault](https://www.trendhunter.com/trends/scenic-suv) [Kangoo](https://www.trendhunter.com/trends/renault-hippie-caviar-motel) ad campaign centers around very distinguished portraits of tradespeople including a horticultural expert, construction worker and welder. As though modelled after period Victorian paintings, the images are dark and moody while the subjects are stoic and noble in both stature and expression. Conceived and executed by [Publicis Conseil](https://www.trendhunter.com/trends/chocolate-like-nobodys-watching), an ad agency based in Paris, France, the Renault Kangoo ad campaign reads, “You don’t become a great professional by chance.” Interestingly, it implies that this particular vehicle plays a big part. Although quite the claim, it sets the perfect tone for prospective customers. The campaign was art directed by Raphael Halin with creative direction by Christophe Perruchas. Photographer Frieke Janssens shot the images. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 15% | Activity: 30% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Distinguished Tradesperson Portraits:** The trend of using distinguished portrait-style imagery in ad campaigns can create a sense of prestige and professionalism. - **Creative Ad Campaigns:** The trend of using unique and artistic concepts in advertising can capture the attention of consumers and leave a lasting impression. - **Promoting Professionalism:** The trend of highlighting the expertise and craftsmanship of skilled professionals in marketing materials can build trust and credibility. ### Who This Affects Most - **Automotive:** The automotive industry can explore opportunities to highlight the role their vehicles play in enabling professionals to excel in their respective trades. - **Advertising:** The advertising industry can utilize creative and visually appealing campaigns like the Renault Kangoo ad to create engaging brand messaging and drive customer interest. - **Photography:** The photography industry can capitalize on the demand for unique and artistic visuals by offering services to capture distinguished portraits for various marketing and advertising campaigns. ## Related on Trend Hunter - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Creative Auto Campaigns](https://www.trendhunter.com/trends/electric-capri.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [QSR Food-Inspired Door Designs](https://www.trendhunter.com/trends/mcdonalds-france-1.md) - [Cheeky Refund Campaigns](https://www.trendhunter.com/trends/scenic-suv.md) - [Local Shop Portrait Campaigns](https://www.trendhunter.com/trends/bosses-campaign.md)