# Graceful Collisions Renault Commercial By Bianca | Published 2007-10-01 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/renault-commercial References: [adrants](http://www.adrants.com/2007/10/renault-puts-vw-crash-ads-to-shame-with-c.php) If ever there were a [Fantasia](http://youtube.com/watch?v=4DVNOLMt5mU)movie for cars, this would be it. The Renault commercial features eight models withstanding an elegant European crash test. The cars glide gracefully to classical music, weaving around the ice-link surface with elegant ease. Some might argue that this is a bad marketing approach, pointing out that some people may be more likely to remember images of the cars crashing. AdRants argued that it actually is a good commercial, that the French manufacturers were proving that crashes happen, no matter how many safety features a vehicle has. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 38% | Activity: 68% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Elegant Safety Tests:** Opportunities for car manufacturers to showcase their safety features through artistic and memorable crash tests. - **Marketing Through Art:** Creative advertising that utilizes art forms, such as music and choreography, to showcase products and services. - **Emotional Branding:** Utilizing artistic and emotional approaches to create a memorable and positive brand image. ### Who This Affects Most - **Automotive:** The automotive industry can utilize artistic and creative approaches to showcase safety features and create a memorable brand image. - **Marketing and Advertising:** Businesses in the marketing and advertising industry can benefit from utilizing art forms and emotion in their campaigns to create a memorable and engaging experience for audiences. - **Entertainment and Media:** Similarly, the entertainment and media industries can utilize artistic approaches to entertain and engage audiences while promoting products and services. ## Related on Trend Hunter - [Vampiric Car Commercials](https://www.trendhunter.com/trends/mercedesbenz-immortal-love.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Auto-Centric Short Films](https://www.trendhunter.com/trends/relax-we-care.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Romantic Luxury Vehicle Ads](https://www.trendhunter.com/trends/gclass-stronger-than-diamonds.md) - [Winter Driving Campaigns](https://www.trendhunter.com/trends/uncommon-winter-campaign.md) - [Cheeky Refund Campaigns](https://www.trendhunter.com/trends/scenic-suv.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md)