# Surreal Car Ads These Renault Car Ads Show the Whimsical Places You'll Go By Laura McQuarrie | Published 2014-08-31 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/renault-car-ad References: [coloribus](http://www.coloribus.com/adsarchive/prints/renault-twingo-serrure1-19705605/) & [renault](http://www.renault.co.uk/cars/model/twingo/all-new-twingo/) When most car ads claim that you'll be able to take your car anywhere, they usually don't mean anywhere that you can dream up in your mind, as this [Renault](https://www.trendhunter.com/trends/renault-twingo-concept) car ad series suggests. The surreal series features the Renault [Twingo](https://www.trendhunter.com/trends/renault-twingo-1) circling the rings of Saturn, scaling the walls of buildings and balancing perfectly on single threads of spiderwebs. Each of the ads is bright and colorful, featuring a painterly style that makes the ads quite distinctive. The ads have a Seussian vibe to them, and the whimsical places depicted in each of the ads are like something that you could open up a Dr. Seuss storybook and find. The imaginative car ads truly reiterate that this is the car that can and will take you on some crazy adventures. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 37% | Activity: 21% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Imaginative Advertising:** Opportunity to create surreal and whimsical ads that capture attention and differentiate from competitors. - **Transportation Creativity:** Potential to showcase vehicles in imaginative settings to evoke emotion and inspire new ways of thinking about transportation. - **Visual Storytelling:** Trend towards using vibrant and colorful ads with a painterly style to visually communicate brand messages. ### Who This Affects Most - **Automotive:** Disruptive opportunity to redefine car advertising by embracing surreal and whimsical elements to create unique campaigns. - **Advertising & Marketing:** Opportunity to implement imaginative storytelling techniques in advertising strategies to capture consumer attention and foster brand loyalty. - **Creative Arts:** Increasing demand for visually captivating and colorful ads with a painterly style, presenting new opportunities for artists and designers. ## Related on Trend Hunter - [Semi-Transparent Concept Cars](https://www.trendhunter.com/trends/renault-twingo-concept.md) - [Classically French Car Campaigns](https://www.trendhunter.com/trends/oui-oui-baguette-by-renault.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Surreal Car Care Campaigns](https://www.trendhunter.com/trends/you-are-how-you-car.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Cheeky Refund Campaigns](https://www.trendhunter.com/trends/scenic-suv.md) - [Childhood-Inspired Car Campaigns](https://www.trendhunter.com/trends/drive-pilot-story.md) - [Colorful Vivid Small Automobiles](https://www.trendhunter.com/trends/fiat-1.md)