# Wild Child Couple Captures The Renan Rocha Nephew Campaign Epitomizes Rebellion By Jana Pijak | Published 2012-12-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/renan-rocha-nephew References: [malemodelscene.net](http://www.malemodelscene.net/ford-models/renan-rocha-nephew/) & [nephew.br](http://nephew.com.br) The Renan Rocha Nephew ad campaign features striking monochromatic imagery that is superimposed with artful and color-infused geometric illustrations. The [Ford](https://www.trendhunter.com/trends/electric-capri) Models star poses alongside a female friend as the two channel a wild child couple. The dynamic duo are captured by photographer Luiza Ferraz's lens as they pose in a leafy and wooded outdoor setting. They are outfitted by wardrobe stylist Marcelo Brasiliense Esteves who dresses them in the Brazilian label's youthful graphic tees and relaxed jacket looks. From printed tees and blazers to leather vests and [distressed denims](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), the Renan Rocha Nephew ad campaign epitomizes an air of effortless elegance. The chic advertorial channels an aesthetic inspired by [rebellion](https://www.trendhunter.com/trends/songs-of-siren) and proves that cool is something that cannot be taught but instead something one is born with. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 70% | Activity: 59% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Monochromatic Imagery:** Opportunities for disruptive innovation exist in digital imaging and print advertising industries to incorporate more monochromatic imagery with artful and color-infused geometric illustrations. - **Effortless Elegance Aesthetic:** Industries like fashion and home decor could benefit from incorporating an effortless elegance aesthetic, featuring relaxed but stylish and edgy clothing items as well as unique home decor designs. - **Rebellious Aesthetic:** Opportunities for disruptive innovation exist in fashion and advertising industries to cater to a market looking for more rebellious and edgy fashion choices and advertising campaigns. ### Sectors Adopting This - **Fashion:** Fashion industry can take advantage of the trend of rebellious aesthetic by showcasing more distressed denims, leather vests and blazers. - **Advertising:** Advertising industry can experiment with monochromatic imagery with artful and color-infused geometric illustrations for print and digital advertising campaigns. - **Home Decor:** Home decor industry can take advantage of the effortless elegance aesthetic by incorporating relaxed, stylish and edgy designs in their collections. ## Related on Trend Hunter - [Playful Travel Fashion Campaigns](https://www.trendhunter.com/trends/fossil-made-for-this.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Neighborhood-Inspired Campaigns](https://www.trendhunter.com/trends/kotn-fw-2024-collection.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Storytelling-Forward Footwear Campaigns](https://www.trendhunter.com/trends/old-meets-knu.md) - [Brazilian Craft-Inspired Handmade Fashion](https://www.trendhunter.com/trends/vero-25.md)