# Artistic Advertising Hotel Ads Imitate Renaissance Masters By lourdes sanchez bayas | Published 2008-03-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/renaissance-hotels-ads-modeled-on-italian-renaissance-paintings References: [eternallycool.net](http://eternallycool.net/?p=1021) The [Renaissance Hotels](https://www.trendhunter.com/trends/r-finds) in Rome, taking advantage of its name, has put out an [advertising campaign](https://www.trendhunter.com/trends/bwh-hotels) on the basis of [Renaissance paintings](https://www.trendhunter.com/trends/7-paintings-the-art-of-dining). "The Birth of Venus", a work of art by Renaissance master Sandro Botticelli, is recreated by a model standing by a pool and been catered to by three assistants. In the original painting, Venus is flanked by zephyrs and the goddess of the seasons Horae. In the other ad, an attempt is made to create a modern resemblance to Da Vinci's "Last Supper" with two tables instead of the one table in Da Vinci's masterpiece. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 84% | Activity: 69% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern) ## Key Themes ### What Makes This Trend Stand Out - **Artistic Advertising:** Disruptive innovation opportunity: Incorporating elements of famous artworks into advertising campaigns to capture attention and create a memorable brand image. - **Historical Inspiration:** Disruptive innovation opportunity: Using historical references and iconic imagery to create unique and visually captivating marketing strategies. - **Visual Storytelling:** Disruptive innovation opportunity: Leveraging well-known artworks to tell a story and evoke emotions, creating a deeper connection with the audience. ### Sectors Adopting This - **Hospitality:** Disruptive innovation opportunity: Hotels and resorts can draw inspiration from famous artworks to enhance their brand image and create unique experiences for guests. - **Advertising:** Disruptive innovation opportunity: Advertising agencies can explore new approaches by incorporating elements of renowned art pieces into their campaigns to stand out in a visually saturated market. - **Visual Arts:** Disruptive innovation opportunity: Artists and art institutions can collaborate with brands to create innovative and attention-grabbing advertising campaigns that blur the line between art and marketing. ## Related on Trend Hunter - [Immersive Hotel Art Installations](https://www.trendhunter.com/trends/hotel-art-installation.md) - [Renaissance-Muse White Wines](https://www.trendhunter.com/trends/flora-lisa.md) - [Reimagined Artwork-Based Travel Campaigns](https://www.trendhunter.com/trends/the-art-of-travel.md) - [Striking Glass Portraits](https://www.trendhunter.com/trends/glass-portraits.md) - [Visual Museum Campaigns](https://www.trendhunter.com/trends/museum-campaign.md) - [Modern Functionalist-Style Tuscan Hotels](https://www.trendhunter.com/trends/w-florence.md) - [Futuristic Baroque Rome Hotels](https://www.trendhunter.com/trends/romeo-hotel-roma.md) - [Generative AI Beverage Ads](https://www.trendhunter.com/trends/cocacola-masterpiece.md) - [Artful Accessory Ranges](https://www.trendhunter.com/trends/patricia-nash-designs.md)