# Sustainable Skincare Brand Initiatives Ren Skincare Will Be Leading 300 Beach Cleanups By Ell Smith | Published 2018-03-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ren-skincare References: [allure](https://www.allure.com/story/ren-clean-skincare-zero-waste-pledge) The [cosmetics industry](https://www.trendhunter.com/trends/beauty-market) is responsible for a large portion of environmental waste, but Ren Skincare is aiming to change that, through launching an [eco-friendly beach clean-up program](https://www.trendhunter.com/trends/drunk-elephant-please-enjoy-responsibly) alongside the Surfrider Foundation. Through the program, the [sustainable skincare brand](https://www.trendhunter.com/trends/clean-beauty-lines) will aid in the cleanup of over 300 beaches throughout Europe, Australia, and the U.K. This move serves as an extention of the brand's initiative to be 100% sustainable by the year 2021. In a press release, Arnaud Meysselle, CEO of Ren Clean Skincare, said "Since Ren Clean Skincare launched in East London in 2000, we have embraced our role as beauty industry activists and have never stopped looking for ways to improve the efficacy of our clean skin-care products and to reduce the environmental impact of our brand." ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 38% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Eco-friendly Beach Clean-up:** Ren Skincare's beach clean-up program with the Surfrider Foundation presents an opportunity for other brands to engage in eco-friendly initiatives and contribute to environmental sustainability. - **Sustainable Skincare:** Ren Skincare's commitment to becoming 100% sustainable by 2021 highlights the growing trend in the skincare industry towards eco-conscious and environmentally friendly products. - **Beauty Industry Activism:** Ren Clean Skincare's role as beauty industry activists sets a trend for other cosmetic companies to engage in sustainable practices and take responsibility for reducing their environmental impact. ### Sectors Adopting This - **Cosmetics:** The cosmetics industry can adopt Ren Skincare's eco-friendly beach clean-up initiative to address the environmental impact of their products and align with sustainability practices. - **Skincare:** The skincare industry can learn from Ren Skincare's commitment to becoming 100% sustainable by 2021 and incorporate eco-conscious practices in their product development and manufacturing processes. - **Beauty:** The beauty industry can follow Ren Clean Skincare's lead in activism and promote sustainable products, encouraging other brands to prioritize environmental responsibility. ## Related on Trend Hunter - [Sunscreen Packaging Solutions](https://www.trendhunter.com/trends/sunscreen-packaging-solutions.md) - [Sustainable Skincare Initiatives](https://www.trendhunter.com/trends/kao.md) - [Sustainable Haircare Partnerships](https://www.trendhunter.com/trends/amika-joins-4ocean.md) - [Sustainable Mineral SPF Brands](https://www.trendhunter.com/trends/project-reef.md) - [Ocean Plastic-Made Skincare Packaging](https://www.trendhunter.com/trends/new-landscapes-collection.md) - [Scientifically Inspired Skincare Brands](https://www.trendhunter.com/trends/premium-skincare-brand.md) - [Sustainably Minded Skincare](https://www.trendhunter.com/trends/iluminar-skin.md) - [Ultra-Sustainable Gel Cleansers](https://www.trendhunter.com/trends/daily-regenerative-gel-cleanser.md) - [Global Beauty Campaigns](https://www.trendhunter.com/trends/world-refill-day.md)