# Film Festival Cognacs Remy Martin Released a Special Edition of Xo Excellence for Cannes By Laura McQuarrie | Published 2014-05-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/remy-martin References: [luxuo](http://www.luxuo.com/wines-spirits/remy-martin-xo-excellence-for-cannes-film-festival.html) & [remymartin](http://www.remymartin.com/news) In celebration of this year's Cannes Film Festival 2014 and the cinematic arts, Rémy Martin, an official supplier to Cannes, released a special edition of its [XO](https://www.trendhunter.com/trends/cognac-cocktails) Excellence cognac. This limited version of XO Excellence comes in a [gold-coated decanter](https://www.trendhunter.com/trends/lunar-new-year-coffret) with a subtle film strip around its label. Although the Rémy Martin's rounded shape remains unchanged, it works in this case and almost looks like a film reel. The cognac's black and gold packaging has a glamorous, Old Hollywood feel to it and it comes beautifully presented in a gift box, where it is propped up on a miniature red carpet like a film star. The luxe edition of Rémy Martin's XO Excellence was priced at $280 and was only available from a few high-end wine retailers during the first week of May, just ahead of the Cannes Film Festival. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 44% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Special Edition Products:** Creating limited edition, special products can generate excitement and exclusivity, leading to increased sales and brand recognition. - **Luxury Packaging:** Investing in high-end, visually appealing packaging can enhance the perceived value of a product and attract luxury consumers. - **Brand Collaborations:** Partnering with prestigious events or organizations can create unique marketing opportunities and expand brand visibility. ### Where This Applies - **Alcohol & Beverages:** Innovating with special edition products and luxury packaging can elevate the experience of consuming alcoholic beverages and differentiate brands in a competitive market. - **Entertainment & Events:** Collaborating with events like film festivals provides opportunities to create exclusive products and generate buzz within the entertainment industry. - **Retail & Luxury Goods:** The use of limited edition products and luxury packaging can drive sales and attract affluent consumers in the retail and luxury goods sector. ## Related on Trend Hunter - [Festive Cognac Cocktails](https://www.trendhunter.com/trends/cognac-cocktails.md) - [Luxurious Nighttime Cognacs](https://www.trendhunter.com/trends/nighttime-cognac.md) - [Exclusive Paris-Themed Cognacs](https://www.trendhunter.com/trends/martell-paris-exclusive-edition.md) - [Exquisite Artist-Designed Spirits](https://www.trendhunter.com/trends/anish-kapoor2.md) - [Luxurious Limited-Edition Coffrets](https://www.trendhunter.com/trends/louis-xiii-classic-decanter.md) - [Mixtape-Branded Cognacs](https://www.trendhunter.com/trends/rmy-martin.md) - [Chinese Artist Designed Cognacs](https://www.trendhunter.com/trends/xue-song.md) - [Artisanal Dried Fruit Cognac](https://www.trendhunter.com/trends/cognac-frapin.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/cordon-bleu-cognac.md)