# Deepfake Movie Campaigns Warner Bros Lets Viewers Star in the Trailer for 'Reminiscence' By Niko Pajkovic | Published 2021-08-16 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reminiscence References: [republicworld](https://www.republicworld.com/entertainment-news/hollywood-news/warner-bros-dot-deepfake-campaign-with-d-id-lets-people-be-in-reminiscence-trailer.html) & [warnerbros](http://warnerbros.com) American movie studio [Warner Brothers](https://www.trendhunter.com/trends/escape-the-afterlife) has partnered with Israeli AI company D-ID to develop a [deep fake generator](https://www.trendhunter.com/trends/aigenerated-deepfake) that allows viewers to insert themselves into the trailer for its new film 'Reminiscene' starring Hugh Jackman. This innovative campaign comes to promote the [Warner Bros.](https://www.trendhunter.com/trends/ram-truck) movie, which is set to hit theatres on August 20th. To use the deepfake generator, users must visit the film's official website and upload a photo of their face. Within seconds the generator will rework the original trailer, creating a unique moving deepfake sequence featuring the user's face. This collaboration will not be the first instance of D-ID offering inventive deepfake applications for major brands. In February of this year, the company launched a service called ' Deep Nostalgia' for MyHeritage. The tool allowed users to bring to life photographs of their deceased relatives. Image Credit: Warner Bros ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 93% | Activity: 100% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Deepfake Advertising:** The use of deepfake technology for promotional campaigns, allowing viewers to insert themselves into advertisements. - **Personalized Marketing:** The trend of personalized marketing through the use of AI and user-generated content, leveraging deepfake technology to provide a unique customer experience. - **Interactive Content:** The growing demand for interactive content that engages viewers and encourages participation, such as using deepfake technology to allow users to star in movie trailers. ### Where This Applies - **Entertainment:** The entertainment industry can leverage deepfake technology to create interactive content that enhances customer engagement and drives ticket sales. - **Marketing & Advertising:** The use of deepfake technology in marketing and advertising campaigns can provide a personalized and engaging customer experience, increasing brand visibility and revenue. - **Genealogy:** The genealogy industry can use deepfake technology to bring old photographs to life and offer users a unique way to connect with their family history. ## Related on Trend Hunter - [AI Face Swapping](https://www.trendhunter.com/trends/face-swap-ai.md) - [AI-Powered Fantasy Video Generators](https://www.trendhunter.com/trends/realized-fantasy.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Emotive AI Actors](https://www.trendhunter.com/trends/creatorkit.md) - [AI Video Cloning Tools](https://www.trendhunter.com/trends/ai-twins.md) - [AI Emotional Actors](https://www.trendhunter.com/trends/emotive-ai-actors.md) - [AI-Generated Airline Campaigns](https://www.trendhunter.com/trends/ai-adventure-campaign.md) - [AI Movie Poster Generators](https://www.trendhunter.com/trends/ai-movie-poster-generator.md) - [AI Video Creation](https://www.trendhunter.com/trends/dreamface.md)