# Poignant Racing Driver Tributes ‘Remember Senna’ Pays Homage to Late Formula 1 Legend Ayrton Senna By Rahul Kalvapalle | Published 2014-05-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/remember-senna References: [independent](http://www.independent.co.uk/sport/motor-racing/ayrton-senna-watch-beautiful-mclaren-tribute-which-remembers-the-greatestever-lap-in-the-history-of-formula-1-9310068.html) & [mclaren](http://www.mclaren.com/formula1/heritage/ayrton-senna-20-years/) Formula 1 giants McLaren have released a beautiful video dubbed ‘Remember Senna’ to mark the 20th anniversary of the death of legendary Brazilian driver and three-time Formula One champion Ayrton Senna. Senna, who won his three championships driving for McLaren, died in a fatal crash while leading the 1994 San Marino Grand Prix. The video looks back at Senna’s final qualifying lap for the 1988 Monaco Grand Prix, which many consider the greatest-ever lap in the history of Formula 1. Senna qualified his car on pole position for the race around 1.4 seconds clear of his nearest rival, a huge margin by Formula 1 standards. “That was the maximum for me; no room for anything more. I never really reached that feeling again,” Senna had said about the lap at the time. ‘Remember Senna’ marries epic visuals with aggressive, hyper-realistic [auto racing](https://www.trendhunter.com/trends/f1-team-kit) sounds to make viewers feel like they’re in Senna’s car, and indeed inside his head, as he’s driving the legendary lap. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 7% | Activity: 25% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Virtual Reality Racing:** Creating immersive virtual reality experiences that make viewers feel like they're in the driver's seat can revolutionize the way racing fans consume their favorite sports. - **Driver Tribute Merchandise:** With the success of Remember Senna, there is a growing demand for merchandise that pays tribute to racing legends for fans to show their appreciation in new and creative ways. - **Historical Sports Documentaries:** The popularity of Remember Senna highlights the growing demand for documentaries that use technology to bring historical sports moments to life in a more vivid way. ### Industries Being Reshaped - **Auto Racing:** Auto racing can use technological advancements, such as virtual reality, to create new and exciting ways for fans to experience the sport and relive iconic moments from the past. - **Merchandise:** The popularity of tribute merchandise shows that there is a lucrative market for products that connect consumers with their favorite sports and athletes in a more meaningful way. - **Entertainment:** The success of Remember Senna demonstrates that there is a demand for high-quality sports documentaries that use immersive technology to engage and captivate viewers. ## Related on Trend Hunter - [Racer-Honoring Timepieces](https://www.trendhunter.com/trends/carrera-chronograph-tourbillon-x-senna.md) - [Motorsport-Inspired Block Puzzle Sets](https://www.trendhunter.com/trends/mclaren-f1-mp4-ayrton-senna.md) - [Emotional Poeticized Motorsport Campaigns](https://www.trendhunter.com/trends/unstoppable-dreams.md) - [Formula 1-Inspired Supercars](https://www.trendhunter.com/trends/mclaren.md) - [Racing Legacy Watch Ranges](https://www.trendhunter.com/trends/tag-heuer-formula-1-chronograph.md) - [Metropolitan Racecar Campaigns](https://www.trendhunter.com/trends/every-second-counts-film.md) - [Vintage Co-Branded Racing Gear](https://www.trendhunter.com/trends/levis-5.md) - [Phygital Televised Races](https://www.trendhunter.com/trends/lap-of-legends.md) - [Remastered Iconic Supercars](https://www.trendhunter.com/trends/remastered-iconic-supercar.md)