# Free-From Kombucha Beverages Remedy Drinks are Being Launched into the US Market By Michael Hemsworth | Published 2021-06-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/remedy-drinks References: [drugstorenews](https://drugstorenews.com/remedy-launches-live-cultured-beverages) & [remedydrinks](https://www.remedydrinks.com/) The Remedy Drinks products are being launched by the brand in the US market to provide consumers with access to a range of [free-from kombucha beverages](https://www.trendhunter.com/trends/functional-kombucha) to enjoy. The drinks each contain active cultures along with antioxidants and organic acids make them a health addition to a person's lifestyle, while also having a sugar-free recipe to boot. The beverages come in a number of flavor options including [Peach Kombucha](https://www.trendhunter.com/trends/jarr-peach-yuzu), [Ginger Lemon Kombucha](https://www.trendhunter.com/trends/healthade-ginger-lemon-berry), Blood Orange Switchel ACV and Raspberry Lemonade Kombucha. Co-Founder Emmet Condon spoke on the launch of the new Remedy Drinks into the US saying, "Realizing our drinks were a hit with our family and friends, we figured more people deserved to have a better, tastier alternative to drinks loaded with sugar and/or artificial ingredients. We had been struggling to find foods or drinks that were good for you and packed a punch in flavor, and we knew plenty of others felt the same, so we made the decision to take what we’d been brewing for ourselves at home and have a crack at turning it into a business. We had an inkling of what was possible, but it was still a massive risk at the time, when kombucha was unheard of outside of very niche health circles in Australia.” ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 62% | Activity: 80% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Free-from Beverages:** Launching free-from kombucha beverages opens the door to more free-from beverage options in the market. - **Sugar-free Recipes:** Developing more sugar-free recipes for popular drinks opens the door to healthier beverage choices for consumers. - **Organic and Antioxidant-rich Products:** Promoting the health benefits of organic and antioxidant-rich ingredients in popular drinks opens the door to increased consumer interest in health and wellness products. ### Who This Affects Most - **Beverage:** The launch of Remedy Drinks shows the opportunity for growth in the healthy beverage industry and the possibility for other beverage brands to follow suit. - **Health and Wellness:** The use of active cultures, antioxidants, and organic acids in Remedy Drinks opens the door for other health and wellness brands to incorporate these ingredients into their products. - **Small Business:** The success of Remedy Drinks as a small business in the US market shows the opportunity for other small businesses to make a name for themselves in the healthy beverage industry. ## Related on Trend Hunter - [Gut-Friendly Vinegar-Infused Sodas](https://www.trendhunter.com/trends/remedy-sodaly.md) - [Tropical Clean Energy Drinks](https://www.trendhunter.com/trends/energy-drink-flavors.md) - [Zesty Orange Kombuchas](https://www.trendhunter.com/trends/kombuchas.md) - [Summery No-Sugar Kombuchas](https://www.trendhunter.com/trends/remedy-drinks-kombucha-mango-passion.md) - [Prebiotic Blood Orange Sodas](https://www.trendhunter.com/trends/remedy-sodaly-blood-orange.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md) - [Delicious Hydration-Focused Beverages](https://www.trendhunter.com/trends/healthy-botanical-beverage.md) - [Digestion-Focused Kombucha Drinks](https://www.trendhunter.com/trends/glow-up.md)