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# Experimental Reworked Streetwear
JOEGUSH Dropped Its REMA-KOUTURE Collection for Fall/Winter 2018

By Amy Duong | Published 2018-09-24 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/remakouture
References: [hypebeast](https://hypebeast.com/2018/9/joegush-rema-kouture-fall-winter-2018-collection) & [joegush](http://joegush.com/index.html)

Seoul-based fashion label JOEGUSH would define itself as a remake label and it recently introduced its REMA-KOUTURE collection for the Fall/Winter 2018 season. The seasonal collection is full of [reworked designs](https://www.trendhunter.com/trends/ys-for-men-x-masses) that are dominated by patchwork details. The selection is widely expansive and pushes the boundaries of deconstructed looks. There are style infusions of older punk sensibilities and Americana alt-rock -- the patchwork nods to the concept of disrupting balance and order. The shredded fabric latched onto the collection's camo pieces also reference the same idea.

Key pieces in the REMA-KOUTURE collection include the [custom M-65 jacket](https://www.trendhunter.com/trends/rudsaks-dj-vu), [asymmetrical hoodies and distressed denim jeans](https://www.trendhunter.com/trends/gdc-x-hysteric-glamour)—there's also the label's iconic tassel accessory that sees a goat-suede iteration with metal clips included in the capsule as well. The JOEGUSH Fall/Winter 2018 collection is set to drop online on October 1st.

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 75% | Activity: 35% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Reworked Streetwear:** Disruptive innovation opportunity: Create a streetwear line that focuses on reworking and remixing vintage designs, pushing the boundaries of deconstructed looks.
- **Patchwork Details:** Disruptive innovation opportunity: Incorporate patchwork details into clothing collections across various industries to create unique and eclectic designs.
- **Shredded Fabric:** Disruptive innovation opportunity: Develop a sustainable fabric manufacturing process that embraces the shredded fabric aesthetic and incorporates it into multiple industries, such as fashion and home decor.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Explore the use of reworked designs, patchwork details, and shredded fabric in fashion to create innovative and unconventional clothing collections.
- **Textile:** Disruptive innovation opportunity: Experiment with new manufacturing techniques and materials to produce shredded fabrics for use in fashion, interior design, and other textile-related industries.
- **Home Decor:** Disruptive innovation opportunity: Incorporate patchwork and shredded fabric techniques into home decor products to offer customers unique and visually striking options for interior design.

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