# Whimsical Film-Inspired Makeup Sets The r.e.m. beauty x Wicked Collab Boasts Character Sets By Debra John | Published 2024-10-01 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/rem-beauty-x-wicked References: [ulta](https://www.ulta.com/brand/rem-beauty) & [instagram](https://www.instagram.com/r.e.m.beauty/) The r.e.m. beauty x [Wicked](https://www.trendhunter.com/trends/wicked-x-beekman-1802) collaboration presents a whimsical collection of film-inspired makeup sets, designed to help users create complete looks based on beloved characters from the musical. The '[Elphaba](https://www.trendhunter.com/trends/wicked-x-lush) Makeup Set' captures the essence of the iconic character, reflecting her magical and powerful presence. This set includes "a lustrous liquid eyeshadow in emerald green with champagne pearl, a gel liner pencil in matte black olive green, a blush and lipstick combination in sheer plum, and a color-changing lip balm that transitions from black to rich plum, offering a unique hue for each individual." In contrast, the 'Galinda Makeup Set,' inspired by the bubbly character, features "a lustrous liquid shadow in shimmering soft lavender, a gel liner pencil in bubbly periwinkle, a blush and lipstick duo in sheer fuchsia, and a matte lipstick in metallic rose." The collection officially launches on October 1st. Image Credit: r.e.m. beauty ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 89% | Activity: 84% | Freshness: 28% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Character-inspired Makeup Collections:** Brands are leveraging popular characters to create immersive makeup experiences for fans. - **Color-changing Cosmetics:** Innovative makeup products that change color offer unique customization options for users. - **Thematic Beauty Collaborations:** Collaborations between beauty brands and entertainment franchises create exclusive, themed cosmetic lines. ### Where This Applies - **Beauty and Cosmetics:** The beauty industry constantly seeks novel products and formulations to captivate consumers. - **Entertainment Merchandising:** The licensing of beloved characters for consumer products opens up new revenue streams. - **Fashion and Lifestyle:** Fashion and lifestyle industries are increasingly integrating themed collaborations to set trends and excite customers. ## Related on Trend Hunter - [Movie-Musical Skincare Collabs](https://www.trendhunter.com/trends/wicked-x-beekman-1802.md) - [Whimsically Witchy Cosmetic Collections](https://www.trendhunter.com/trends/kiss-wickedinspired-collection.md) - [Witchy Body Care Collabs](https://www.trendhunter.com/trends/wicked-x-lush.md) - [Comedic Horror Cosmetics](https://www.trendhunter.com/trends/nyx-x-beetlejuice.md) - [Fantasy-Comedy Makeup Collabs](https://www.trendhunter.com/trends/colourpop-x-dreamworks-shrek.md) - [Mysterious Musical Film Cosmetics](https://www.trendhunter.com/trends/wicked-x-dr-pawpaw.md) - [Wondrously Witchy Haircare](https://www.trendhunter.com/trends/wicked-for-good-x-kristin-ess-hair.md) - [Enchanting Film-Inspired Capsules](https://www.trendhunter.com/trends/wicked-x-aldo.md) - [Witchy Personal Care Capsules](https://www.trendhunter.com/trends/wicked.md)