# Dreamy Artist-Approved Cosmetics r.e.m. Beauty Introduces Two Shimmery Products for the New Year By Kanesa D | Published 2025-01-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rem-beauty-2 References: [hypebae](https://hypebae.com/2025/1/rem-beauty-makeup-dreamglow-collection-ariana-grande-where-to-buy) & [rembeauty](https://rembeauty.com/)  Ariana Grande’s r.e.m. beauty is expanding its makeup lineup with the launch of the dreamy new 'Dreamglow' collection. This release introduces two exciting products: the Essential Drip Glossy Balm and the [Eclipse](https://www.trendhunter.com/trends/talcfree-setting-powder) Blush & Lip Stick. The “Essential Drip” Glossy Balm is pH adaptive, meaning it reacts to your natural lip tone to create a personalized shade just for you. Available in three gorgeous hues—'Cotton Candy,' 'On Ice,' and 'Cosmo'—it’s a must-have for adding a touch of effortless glamour. The collection also includes four new shades of the 'Eclipse' Blush & Lip Stick, a buildable, multitasking product ideal for creating natural or glam looks. Shades like 'Aaand Scene,' 'Matinee,' 'Off Book,' and 'Cab-eret' deliver a sheer wash of color while moisturizing with jojoba seed oil and grapefruit extract. The “Dreamglow” Collection is available now on the r.e.m. beauty website and at [Ulta](https://www.trendhunter.com/trends/polite-society-1), with prices ranging from $19 to $22 USD. Image Credit: r.e.m. Beauty, [hypebae](https://hypebae.com/2025/1/rem-beauty-makeup-dreamglow-collection-ariana-grande-where-to-buy), [rembeauty](https://rembeauty.com/) ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 62% | Freshness: 34% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Personalized Beauty Products:** Cosmetics that adapt to individual characteristics, like the pH-adaptive lip balm, offer consumers a unique and personalized makeup experience. - **Multitasking Makeup:** Products that serve dual purposes, such as the Eclipse Blush & Lip Stick for both cheeks and lips, cater to the demand for convenience and versatility in beauty routines. - **Artist-curated Collections:** Celebrity-endorsed beauty lines, such as Ariana Grande’s, continue to influence consumer purchasing decisions by leveraging star power and artistic credibility. ### Where This Applies - **Cosmetics:** The cosmetics industry thrives on innovation with products that offer personalization and enhanced functionality to meet evolving consumer demands. - **Retail:** Retail opportunities expand as beauty brands leverage both online platforms and storefronts like Ulta to maximize reach and consumer access. - **Celebrity Branding:** As celebrities extend their influence into beauty products, the celebrity branding industry further solidifies its role in shaping consumer preferences and trends. ## Related on Trend Hunter - [Pigmented Singer-Backed Products](https://www.trendhunter.com/trends/rem-beauty-1.md) - [Antioxidant-Rich Lip Balms](https://www.trendhunter.com/trends/essential-drip-glossy-balm.md) - [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md) - [Riviera-Inspired Lip Shades](https://www.trendhunter.com/trends/summer-capsule-collection.md) - [Skincare-Based Makeup Launches](https://www.trendhunter.com/trends/nourishing-hues-collection.md) - [Purpose-Driven Beauty Collections](https://www.trendhunter.com/trends/stay-vulnerable-mini-glossy-lip-balm-duo.md) - [3-In-1 Lip Glosses](https://www.trendhunter.com/trends/liplights-cream-lip-gloss.md) - [Vampire Film Makeup Capsules](https://www.trendhunter.com/trends/colourpop-x-twilight.md) - [Lip Oil Shade Additions](https://www.trendhunter.com/trends/dream-lip-oil-range.md)