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# Pigmented Singer-Backed Products
Ariana Grande's REM Beauty Launches Three New Makeup Products

By Kanesa D | Published 2024-02-13 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/rem-beauty-1
References: [happi](https://www.happi.com/contents/view_breaking-news/2024-02-12/rem-beauty-launch-three-new-products-/) & [rembeauty](https://rembeauty.com/)

![Pigmented Singer-Backed Products](https://cdn.trendhunterstatic.com/thumbs/526/rem-beauty-1.jpeg)

[REM Beauty](https://www.trendhunter.com/trends/essential-drip-glossy-balm), the cosmetics brand founded by the multi-talented Ariana Grande, continues to expand its offerings by introducing three new products designed to enhance and elevate beauty routines. The Hypernova Satin Matte Blush leads the lineup, priced at $20. Available in [eight stunning shades](https://www.trendhunter.com/trends/flush-balm), including Pinking of You, Skinny Dipped, and Peach Planet, each blush offers a velvety-smooth texture and long-lasting wear, catering to a diverse range of skin tones and preferences.

The Hypernova Satin Matte Bronzer accompanies the blush, priced at $25. This pressed bronzing powder offers a natural, sun-kissed warmth to the skin, delivering all-day hydration and a radiant finish. Finally, the [Hydrating Setting Spray](https://www.trendhunter.com/trends/ultra-blur) is available for $26 and is infused with skin-loving ingredients to moisturize the skin while setting makeup.

Image Credit: REM Beauty

## Trend Insights (Trend Hunter)

- Score: 5.6/10
- Popularity: 67% | Activity: 79% | Freshness: 21%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### What's Driving This Trend

- **Diverse Shade Ranges:** The introduction of eight stunning shades in the Hypernova Satin Matte Blush showcases the trend towards diverse shade ranges in the cosmetics industry.
- **Skin-loving Ingredients:** The incorporation of skin-loving ingredients in the Hydrating Setting Spray reflects the growing trend of using products that nourish and moisturize the skin.
- **Multi-functional Products:** The combination of bronzing powder and hydration in the Hypernova Satin Matte Bronzer highlights the trend of multi-functional products that offer both cosmetic and skincare benefits.

### Who This Affects Most

- **Cosmetics:** The introduction of new makeup products by REM Beauty demonstrates the ongoing innovation and trends within the cosmetics industry.
- **Beauty Retail:** The launch of REM Beauty's latest products presents an opportunity for beauty retailers to tap into the demand for diverse shade ranges and multi-functional cosmetics.
- **Skincare:** The incorporation of skin-loving ingredients in the Hydrating Setting Spray indicates a potential collaboration opportunity between the cosmetics and skincare industries.

## Related on Trend Hunter

- [Dreamy Artist-Approved Cosmetics](https://www.trendhunter.com/trends/rem-beauty-2.md)
- [Antioxidant-Rich Lip Balms](https://www.trendhunter.com/trends/essential-drip-glossy-balm.md)
- [Illuminating Multipurpose Makeup](https://www.trendhunter.com/trends/makeup-revolution-products.md)
- [Expanded Luminizer Collections](https://www.trendhunter.com/trends/liquid-luminizer-line.md)
- [Cream-Like Bronzer Powders](https://www.trendhunter.com/trends/warm-wishes-soft-matte-powder-bronzer.md)
- [Radiant Powder Blushes](https://www.trendhunter.com/trends/soft-pinch-luminous-powder-blush.md)
- [Multi-Purpose Blush Product Lines](https://www.trendhunter.com/trends/ontheglow-blush.md)
- [Effortless Minimalist Makeup Products](https://www.trendhunter.com/trends/blush-lip-color.md)
- [Singer-Designed Body Care](https://www.trendhunter.com/trends/god-is-a-woman-1.md)
