# Fan-Favorite Eyeshadow Launches Urban Decay's Reloaded Palette is Perfect for Day and Night Looks By Ell Smith | Published 2018-12-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reloaded-palette References: [hypebae](https://hypebae.com/2018/12/urban-decay-naked-reloaded-eye-shadow-palette) & [urbandecay](https://www.urbandecay.com/) Urban Decay knows how to create a fan-favorite cosmetic product and based on the reactions received from the images of the brand's new Reloaded Palette, its next release should be no exception. A compact case houses 12 new shades, each one offering the wearer a hue that's [buildable yet pigmented](https://www.trendhunter.com/trends/solo-shadow-sheen) enough to wear individually. Only one image of the palette has been posted, however some of the names of the colors have been released. Names include Angel Food, which is an off-white and Reputation, a [shimmering golden rose hue](https://www.trendhunter.com/trends/rose-exposed-eye-colour-quad). Other colors seen in the kit include a sparkling silver, [a peach](https://www.trendhunter.com/trends/sweet-peach), pinky reds and more. The diverse range of colors found in Urban Decay's new Reloaded palette is perfect for those looking to achieve both day and night looks. Image Credit: Instagram @Trendmood1 ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 14% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Customizable Eyeshadow Palettes:** Creating palettes with buildable yet pigmented shades allows users to customize and create their own unique looks. - **Shimmering and Sparkling Shades:** The trend of incorporating shimmering and sparkling shades in eyeshadow palettes offers users a touch of glamour and versatility in their makeup routine. - **Day-to-night Makeup:** The demand for eyeshadow palettes that offer a range of colors suitable for both day and night looks presents an opportunity for brands to cater to versatile consumers. ### Sectors Adopting This - **Beauty and Cosmetics:** The beauty industry can explore incorporating customizable eyeshadow palettes and diverse shades to cater to the evolving needs and preferences of makeup enthusiasts. - **Retail and Fashion:** Retailers and fashion brands can capitalize on the shimmering and sparkling shades trend by offering eyeshadow palettes as part of their product offerings, targeting consumers looking for versatile makeup options. - **Personal Care and Wellness:** Companies in the personal care and wellness industry can tap into the day-to-night makeup trend by developing and promoting multi-purpose products that simplify the makeup routine for busy individuals. ## Related on Trend Hunter - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Ultra-Blendable Shimmery Eyeshadows](https://www.trendhunter.com/trends/beauty-bento.md) - [Vibrantly Packaged Makeup Launches](https://www.trendhunter.com/trends/polite-society1.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Shimmery Waterproof Highlighters](https://www.trendhunter.com/trends/face-bond-range.md) - [Versatile Vibrantly Packaged Cosmetics](https://www.trendhunter.com/trends/polite-society-1.md) - [Coffee-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/coffee-kitten.md) - [Pride Eyeshadow Launches](https://www.trendhunter.com/trends/pride-eyeshadow-vault.md) - [Dark-Romance-Inspired Makeup Capsules](https://www.trendhunter.com/trends/shadow-of-secrets-collection.md)