# Reloadable Contactless Keychains Zara is Replacing Single-Use Gift Cards with Keychains By Laura McQuarrie | Published 2023-06-28 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/reloadable-contactless-keychains References: [nfcw](https://www.nfcw.com/2023/06/28/384503/zara-replaces-single-use-gift-cards-with-contactless-keychains/)  Brands are making efforts to reduce the need for single-use plastics where possible and fashion retail chain [Zara](https://www.trendhunter.com/trends/preowned-platform) is an example of this, as it recently introduced reloadable contactless keychains. These keychains can be used in place of the retailer's existing [plastic gift cards](https://www.trendhunter.com/trends/on-me-multi-brand-gift-cards). "Last year alone, 28.8 million adults in the UK received a gift card," reports CEO of supplier MultiPay Global Solutions David Maisey, "Importantly, they are especially popular with [Gen](https://www.trendhunter.com/trends/axis-bank) Z and millennial shoppers, with 46% and 42%, respectively, purchasing at least one gift card in the three years leading up to 2022." These NFC-powered keychains enhance the customer experience and reduce the need for single-use plastic, all the while offering a fashionable way for consumers to sport their personal style. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 51% | Activity: 66% | Freshness: 16% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### Why This Trend Is Growing - **Reloadable Contactless Keychains:** Opportunity for businesses to reduce single-use plastics and offer a fashionable alternative by introducing reloadable contactless keychains. - **Replace Single-use Gift Cards:** Retailers can replace plastic gift cards with reloadable contactless keychains, reducing waste and improving the customer experience. - **Growing Popularity of Gift Cards:** As gift cards become increasingly popular among Gen Z and millennial shoppers, brands can leverage this trend by offering reloadable contactless keychains as a sustainable alternative. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers like Zara can adopt reloadable contactless keychains to reduce single-use plastic and provide a trendy and sustainable gifting option. - **Payment Solutions:** Companies specializing in payment solutions can explore the opportunity of developing reloadable contactless keychains as a new form of digital payment and gift card alternative. - **Sustainable Packaging:** Sustainable packaging companies can collaborate with retailers to offer eco-friendly solutions like reloadable contactless keychains to replace single-use gift cards. ## Related on Trend Hunter - [Secure Card Recycling Systems](https://www.trendhunter.com/trends/card-recycling-system.md) - [PVC-Free Gift Cards](https://www.trendhunter.com/trends/renovo-gift-card.md) - [Youth-Targeted Debit Cards](https://www.trendhunter.com/trends/gohenry.md) - [Solid Skincare Keychains](https://www.trendhunter.com/trends/purepeak.md) - [Pre-Loved Clothing Platforms](https://www.trendhunter.com/trends/preowned-platform.md) - [Bank-Enabled Payment Rings](https://www.trendhunter.com/trends/intesa-sanpaolo-1.md) - [Digital NFC-Enabled Business Cards](https://www.trendhunter.com/trends/touchless-nfc-card.md) - [Contactless Shopping Experiences](https://www.trendhunter.com/trends/smartshop-pick-and-go.md) - [Paper-Free Retail Receipts](https://www.trendhunter.com/trends/vynamic-digital-receipt.md)