# Honey-Sweetened Protein Bars Rello Protein Bars Have Collagen, Creatine and Grass-Fed Beef Tallow By Laura McQuarrie | Published 2026-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rello-protein-bars References: [nosh](https://www.nosh.com/news/2026/pro-athletes-debut-creatine-infused-nsf-certified-protein-bars-and-shakes) & [instagram](https://www.instagram.com/p/DVPCYsWElMp/)  [Rello](https://www.trendhunter.com/trends/rello-shakes) Protein Bars are made with real ingredients to provide clean fuel for the body and mind—not just 20 grams of protein but also [1.2 grams of creatine](https://www.trendhunter.com/trends/high-protein-creatine). Available in classic Vanilla and Chocolate flavors, these bars additionally feature grass-fed, grass-finished beef tallow, collagen, and a touch of organic honey for sweetness. For ingredient-aware consumers, what's excluded is also important, and Rello leaves out all artificial sweeteners, natural flavors and seed oils. Creatine is shedding its reputation as a niche supplement for gym-goers and athletes to become an everyday wellness ingredient embraced by a broader audience. Now popping up in [protein bars, ready-to-drink beverages](https://www.trendhunter.com/trends/clean-savd-creatine) and other convenient formats, creatine is being reframed not just as a tool for physical performance but as support for cognitive function and overall vitality. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 75% | Activity: 78% | Freshness: 66% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Everyday Creatine Integration:** Broadening creatine inclusion into everyday food and beverage formats could reposition the ingredient from niche performance aid to mainstream cognitive and vitality support, opening lanes for convenient, daily-use delivery forms. - **Whole-food Fats Revival:** Renewed use of grass-fed animal fats like beef tallow in snacks signals a consumer shift away from seed oils and toward stable, nutrient-dense fat sources that can redefine savory and shelf-stable formulations. - **Clean-label Functional Snacks:** Combining transparent ingredient lists with targeted functional actives reflects demand for snacks that deliver measurable benefits without artificial additives, prompting rethinking of formulation and marketing frameworks. ### Where This Applies - **Functional Food and Beverage:** Integration of performance and cognitive ingredients into mainstream edible formats indicates scope for new product lines that blur the line between snacks, supplements, and everyday pantry staples. - **Sports Nutrition and Supplements:** The migration of traditionally gym-focused actives like creatine into mass-market products suggests opportunities to repackage efficacy-backed ingredients for broader wellness audiences and daily routines. - **Cognitive Wellness and Neuro-nutrition:** Framing ingredients such as creatine around mental clarity and sustained cognitive function points to development of targeted neuro-nutrition offerings positioned outside conventional supplement silos. ## Related on Trend Hunter - [Citrusy Nootropic Creatine Sodas](https://www.trendhunter.com/trends/vitclear-active-health-lemon-lime.md) - [Creatine Drinking Straws](https://www.trendhunter.com/trends/creatine-drinking-straw.md) - [Creatine-Enhanced Instant Coffees](https://www.trendhunter.com/trends/bulletproof-coffee-creatine.md) - [Candy Brand-Inspired Nutrition Lines](https://www.trendhunter.com/trends/candy-brandinspired-nutrition.md) - [Muscle-Focused Yogurt Beverages](https://www.trendhunter.com/trends/muscle-mates1.md) - [Modern Creatine-Powered Mocktails](https://www.trendhunter.com/trends/creatini1.md) - [Focused Functional Dietary Supplements](https://www.trendhunter.com/trends/dirtea-pure-essentials.md) - [Pre-Workout Chews](https://www.trendhunter.com/trends/workout-candy.md) - [Cycle Support Gummies](https://www.trendhunter.com/trends/daily-cycle-support-gummies.md)