# Waste Apple Brandies The Reliquum Brandy Makes Use of Waste in its Recipe By Michael Hemsworth | Published 2019-11-28 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reliquum-brandy References: [foodbev](https://www.foodbev.com/news/reliquum-creates-new-brandy-made-with-waste-apples/) & [reliquum.uk](https://reliquum.uk) The Reliquum brandy has been unveiled by the UK-based spirits brand as a premium libation that makes use of an unlikely ingredient to transform perceptions of food waste amongst consumers. The brandy utilizes [waste apples](https://www.trendhunter.com/trends/climate-candy) in the recipe that would otherwise be thrown away to help combat against the vast amount of food waste that's created on a global scale. The spirit uses 28 kilograms of apples per 500ml bottle and helps to divert them from going to waste to make it a more appealing product for consumers concerned about unnecessary waste. The [Reliquum brandy is made](https://www.trendhunter.com/trends/calvados-spirited-fruit-spread) using Opal apples that are best described as a mix between Topaz and Golden Delicious varieties to ensure a premium flavor profile. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 27% | Activity: 38% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Waste Utilization:** The use of waste ingredients in product recipes presents an opportunity for brands to tackle food waste and appeal to environmentally conscious consumers. - **Premium Sustainability:** Creating high-quality products using sustainable ingredients can help brands differentiate themselves and attract conscious consumers. - **Perception Shift:** Brands that challenge traditional perceptions of waste by transforming it into desirable products have the potential to shift consumer attitudes towards sustainability and waste reduction. ### Where This Applies - **Food and Beverage:** The food and beverage industry can explore the use of waste ingredients to develop innovative product offerings and reduce food waste. - **Spirits and Distilleries:** Distilleries and spirits brands can leverage waste ingredients like apples to create unique and sustainable spirits that appeal to eco-conscious consumers. - **Environmental Sustainability:** The focus on waste reduction in the Reliquum brandy highlights opportunities for industries to promote and invest in environmental sustainability practices. ## Related on Trend Hunter - [Repurposed Fruit Juices](https://www.trendhunter.com/trends/daily-dose-1.md) - [Maple Syrup-Inspired Apple Brandies](https://www.trendhunter.com/trends/brandy-maple.md) - [Wonky Fruit Vodkas](https://www.trendhunter.com/trends/raspberry-hibiscus-vodka.md) - [Upcycled Donut Gin Spirits](https://www.trendhunter.com/trends/little-joy-spirits.md) - [Brandy Barrel-Aged Whiskeys](https://www.trendhunter.com/trends/single-malt-whiskeys.md) - [Upcycled Grape Distilleries](https://www.trendhunter.com/trends/re-find.md) - [Sustainable Alcohol-Free Blueberry Wines](https://www.trendhunter.com/trends/ozharvest.md) - [Pressed Apple-Based Spirits](https://www.trendhunter.com/trends/upstate-vodka.md) - [Upcycled Pomace Piquettes](https://www.trendhunter.com/trends/wild-arc-farms-piquette.md)