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# Fashionable Holy Books
Fake Magazine Cover for ‘Bible Illuminated'

By Cecilia Biemann | Published 2008-10-29 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/religious-repackaging-bible-illuminated-new-testament-fashion-magazine
References: [buzzfeed](http://www.buzzfeed.com/eliot/bible-illuminated) & [bibleilluminated](http://bibleilluminated.com/)

A relevant modern version of the historical Good Book, ‘Bible Illuminated: The Book’ has repackaged the New Testament as a [glossy magazine](https://www.trendhunter.com/trends/lego-and-wallpaper), complete with fashion photography and celebrity name-dropping.

While ‘Bible Illuminated: The Book’ includes the same stories from the original version, it features arresting [contemporary fashion photographs](https://www.trendhunter.com/trends/the-realgirl) which conceptualize how those stories relate to modern-day issues.

The book draws a line between today’s goodwill ambassadors like Angelina Jolie, Bono and Bill Gates, who each have helped raise awareness on modern social issues, to the historical stories of Jesus as a man of action.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 30% | Activity: 22% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Religious](https://www.trendhunter.com/religious)

## Key Themes

### What's Driving This Trend

- **Modernized Holy Texts:** There is a disruptive innovation opportunity for publishers to create more modern and relevant versions of religious texts.
- **High-fashion Books:** There is a disruptive innovation opportunity for publishers to create books that combine high fashion and editorial photography with traditional literature.
- **Crossover Content:** There is a disruptive innovation opportunity for content creators to combine seemingly disparate topics to create unique and attention-grabbing content.

### Who This Affects Most

- **Publishing:** The publishing industry can develop and market modernized versions of religious texts that appeal to younger and more diverse audiences.
- **Fashion:** The fashion industry can explore collaborations with publishers to create visually stunning and unique editorial content that also serves a literary purpose.
- **Media:** Media companies can produce similar crossover content to attract new and diverse audiences who may not have previously engaged with the subject matter.

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