# Multi-Layered Packaging Design Greg McNamara Kept with a Minimalist Design for Relays Headphones By Jamie Danielle Munro | Published 2014-04-17 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/relays-headphones References: [packageinspiration](http://www.packageinspiration.com/relays-headphones.html/) & [formantstudios](http://www.formantstudios.com/100324/gallery) To match the [minimalist qualities](https://www.trendhunter.com/trends/tozo) of the Relays Headphones, Greg McNamara used a [simplistic packaging design](https://www.trendhunter.com/trends/redesigned-retail-packaging) look. However, to add to the excitement and experience of opening the box to find the product inside, he added in a few extra layers. Other features of the packaging include a [see-through side area](https://www.trendhunter.com/trends/the-ear-3), so that people can get a clear glimpse of what the headphones look like, which should add to the urge to purchase the item. In the front, a picture shows the headphones emitting wave-like wisps of color, representing the vibrant soundwaves the device is actually capable of. According to Package Inspiration, "the design focuses only on high-level messaging and iconography that are both designed to communicate these features clearly to a global audience." ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 81% | Activity: 74% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Simplistic Packaging Design:** Opportunities for creating packaging that is minimalist and visually appealing to enhance the consumer experience. - **See-through Packaging:** Innovative packaging that incorporates a see-through element to give consumers a clear glimpse of the product. - **Vibrant Soundwave Representation:** Using visual representations of soundwaves on packaging to convey the quality and capabilities of the product. ### Sectors Adopting This - **Consumer Electronics:** Creating packaging designs that align with the minimalist and visually appealing qualities of consumer electronics. - **E-commerce:** Developing innovative packaging solutions for online retail that enhance the virtual shopping experience. - **Marketing and Advertising:** Utilizing impactful packaging designs to effectively communicate product features and resonate with a global audience. ## Related on Trend Hunter - [Minimalist Supply Packaging](https://www.trendhunter.com/trends/optimal-home.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Minimalist QSR Packaging Designs](https://www.trendhunter.com/trends/mcdonalds-japan-packaging.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Streamlined Packaging Updates](https://www.trendhunter.com/trends/blanco-1.md) - [Accessible Cooler Packaging](https://www.trendhunter.com/trends/vodka-soda-sunset.md) - [Minimalist Wireless Speaker Concepts](https://www.trendhunter.com/trends/minimalist-wireless-speaker.md) - [Treasure Box-Inspired Wellness Packaging](https://www.trendhunter.com/trends/redesigned-retail-packaging.md) - [Re-Designed Holiday Tins](https://www.trendhunter.com/trends/neoms-reimagined-packaging.md)