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# Healthy De-Stressing Drinks
Noa Relaxation is a Brand of Natural Relaxing Drinks

By Laura McQuarrie | Published 2014-09-08 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/relaxing-drink
References: [packagingoftheworld](http://www.packagingoftheworld.com/2014/09/noa-potions.html) & [noapotions.se](http://www.noapotions.se/)

Noa Relaxation is a [relaxing drink brand](https://www.trendhunter.com/trends/gatorade-hydration-booster-relax) from Sweden that's designed to reduce stress with its all-natural ingredients. One of the most relaxing and healthy drinks that's a good go-to is tea, but these drinks don't require any preparation.

The first of the flavors to be launched by Noa Potions includes unusual combinations like 'Elderflower & Rhubarb,' 'Crabapple & Gooseberry' and 'Blueberry & Birch Sap.' With such [vibrant fruit ingredients](https://www.trendhunter.com/trends/drink-a-flower), each of the drinks is easy to tell apart by color, as well as a the botanical illustrations that caps each of the bottles. The packaging designed by Super Tuesday and No Picnic itself is simple, soft and soothing, communicating only the necessary information with a few lines of text, such as the [unique health benefits](https://www.trendhunter.com/trends/botany-elixirs) of each colorful beverage.

## Trend Insights (Trend Hunter)

- Score: 5.9/10
- Popularity: 87% | Activity: 82% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Natural Relaxing Drinks:** Opportunity to create new brands of all-natural drinks designed to promote relaxation and reduce stress.
- **Unusual Flavor Combinations:** Disruptive innovation opportunity in the beverage industry by introducing unique and unexpected flavor pairings.
- **Simplistic Packaging Design:** Potential for disruptive innovation in packaging by adopting simple and soothing designs that communicate necessary information effectively.

### Industries Being Reshaped

- **Beverage Industry:** Opportunity to develop new products that cater to the growing demand for relaxing and stress-reducing drinks.
- **Health and Wellness Industry:** Potential for disruptive innovation in the health and wellness industry by creating beverages with natural ingredients that promote relaxation.
- **Packaging Industry:** Opportunity to innovate packaging designs in the beverage industry by adopting simplistic and calming aesthetics.

## Related on Trend Hunter

- [Calming Canned Teas](https://www.trendhunter.com/trends/relax-by-blue-bear.md)
- [Relaxing Nootropic Refreshments](https://www.trendhunter.com/trends/peak-mood-drinks-unwind.md)
- [Science-Backed Calming Drinks](https://www.trendhunter.com/trends/nello.md)
- [Stress-Relieving Teas](https://www.trendhunter.com/trends/no-worries-tea.md)
- [Calming Botanical Waters](https://www.trendhunter.com/trends/botanical-waters.md)
- [Soothing Water Lily Beverages](https://www.trendhunter.com/trends/lily-beverage.md)
- [Mental Well-Being Beverages](https://www.trendhunter.com/trends/cucumber-mint-mindful-blend.md)
- [Stress-Relieving Herbal Teas](https://www.trendhunter.com/trends/stress-ease-teas.md)
- [Relaxation-Supporting Hemp Drinks](https://www.trendhunter.com/trends/rhythm-relax.md)
