# Self Isolation Hoodies Vollebak's Relaxation Hoodie Was Created for Isolated Living By Laura McQuarrie | Published 2020-03-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/relaxation-hoodie References: [vollebak](https://www.vollebak.com/product/relaxation-hoodie-navy/) [Vollebak](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie) is re-releasing its original Blackout Relaxation Hoodie and introducing an all-new [Navy](https://www.trendhunter.com/trends/the-corsa-driver) edition based on its observation that the "Relaxation Hoodies have taken on a new and unexpected life around the world, helping people unplug at home or head out on apocalyptic shopping trips." While the Relaxation Hoodie was conceived as a design to help people relax and create space for themselves in harsh conditions, it is now taking on new relevance as most parts of the world are in periods of self-isolation. For years, Vollebak has been imagining the future of fashion and offering incredibly long-lasting and durable designs to withstand the harshest of conditions, many of which are branded as waterproof, fireproof and apocalypse-proof. Image Credit: Vollebak ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 96% | Activity: 93% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Relaxation Hoodies:** Disruptive innovation opportunity: Develop relaxation hoodies specifically designed for self-isolation and creating a sense of calm and comfort at home. - **Apocalyptic Shopping:** Disruptive innovation opportunity: Create innovative products to cater to the rising trend of people heading out for apocalyptic shopping trips during times of uncertainty. - **Long-lasting Fashion:** Disruptive innovation opportunity: Design durable and sustainable clothing that can withstand harsh conditions and provide longevity. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Incorporate relaxation features into fashion products to market them as a means of self-care and for creating personal space. - **Outdoor Gear:** Disruptive innovation opportunity: Develop outdoor gear that combines functionality, durability, and comfort for individuals seeking to explore harsh conditions or during times of crisis. - **Retail:** Disruptive innovation opportunity: Transform the retail experience to cater to customers' desire for apocalyptic shopping by offering unique products and immersive shopping environments. ## Related on Trend Hunter - [Ultra-Dense Fabric Diver Hoodies](https://www.trendhunter.com/trends/vollebak-deep-sea-diver-hoodie.md) - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Anxiety Relief Cloaks](https://www.trendhunter.com/trends/the-eden-hoodie.md) - [Performance Fleece Hoodies](https://www.trendhunter.com/trends/deep-sea-diver.md) - [Comfy Hard-Wearing Clothing Collections](https://www.trendhunter.com/trends/vollebak-100-year-range.md) - [Advanced Armor-Like Sweaters](https://www.trendhunter.com/trends/vollebak-indestructible-hoodie.md) - [Comforting Weighted Hoodies](https://www.trendhunter.com/trends/champion-weighted-hoodie.md) - [Backpack-Inspired Storage Hoodies](https://www.trendhunter.com/trends/nomade-58.md) - [Wearable Weighted Blanket Designs](https://www.trendhunter.com/trends/the-weighted-hoodie.md)