# Beach Nostalgia Capsules Duvin Design & Pabst Blue Ribbon Present 'Relax with Pabst' Capsule By Grace Mahas | Published 2023-08-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/relax-with-pabst References: [duvindesign](https://duvindesign.com/?sgsgsg) & [pabstblueribbon](https://pabstblueribbon.com/?sgsahrfdhdfhdfh) [Duvin Design](https://www.trendhunter.com/trends/spring-2024-menswear-collection) partners with [Pabst Blue Ribbon](https://www.trendhunter.com/trends/one-of-these-days-x-pabst-blue-ribbon) (PBR) to unveil the "Relax with Pabst" capsule collection, debuting on August 23rd. This collaboration blends Duvin's beach club chic with 90’s PBR nostalgia, offering 10 stylish pieces for carefree beach days. The assortment includes hats, tees, button-up shirts, swim shorts, and a women’s swimsuit, featuring Duvin’s relaxed fits adorned with vintage PBR branding. The collection highlights button-up shirts crafted from retro [Tencel](https://www.trendhunter.com/trends/womens-denim-jacket) fabric and lightweight stretch fabric, alongside the updated Pabst ribbon logo. The "Relax with Pabst" foam trucker hats infuse nostalgia with modern flair. As summer winds down, the collection celebrates perpetual summers. Prices range from $35 to $69 USD, exclusively available on Duvin Design's website. Duvin Design's collaboration with Pabst Blue Ribbon strategically merges their aesthetics, creating buzz and expanding brand reach. The capsule's exclusivity and online availability can enhance website traffic and boost online sales, exemplifying the potential of cross-industry collaborations. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 66% | Freshness: 17% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Fashion for Men](https://www.trendhunter.com/fashionformen) ## Key Themes ### Why This Trend Is Growing - **Beach Club Chic:** The 'Relax with Pabst' capsule collection blends Duvin's beach club chic with 90's PBR nostalgia, creating a unique aesthetic that appeals to beachgoers and nostalgic consumers alike. - **Vintage Branding:** The collection features vintage PBR branding, evoking feelings of nostalgia and tapping into the current trend of nostalgia-driven consumerism. - **Online Exclusivity:** The 'Relax with Pabst' collection's online exclusivity can drive website traffic and boost online sales, offering convenience and accessibility to consumers. ### Industries Being Reshaped - **Fashion:** The 'Relax with Pabst' capsule collection in collaboration with Pabst Blue Ribbon presents an opportunity for the fashion industry to tap into the beach club chic and nostalgic trends. - **Beverage:** Pabst Blue Ribbon's collaboration with Duvin Design creates a unique branding opportunity, merging the beverage industry with the fashion industry to target nostalgic consumers. - **E-commerce:** The online exclusive availability of the 'Relax with Pabst' collection highlights the potential for the e-commerce industry to drive website traffic and boost online sales through limited edition collaborations. ## Related on Trend Hunter - [Vintage Miami Beachwear Capsules](https://www.trendhunter.com/trends/spring-2024-menswear-collection.md) - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Accessible Nostalgic Apparel Lines](https://www.trendhunter.com/trends/gap-and-den.md) - [Collaborative Work Boots](https://www.trendhunter.com/trends/timberland-pro-x-pabst-blue-ribbon.md) - [Americana Autumn Apparel](https://www.trendhunter.com/trends/coors-banquet-and-brixton-1.md) - [Refreshing Streetwear Collabs](https://www.trendhunter.com/trends/lipton-iced-tea-x-cruel-pancake.md) - [Co-Branded Beer Apparel](https://www.trendhunter.com/trends/thisisneverthat-5.md) - [Men's Summer Swimwear Capsules](https://www.trendhunter.com/trends/vilebrequin-x-joel-mesler.md) - [Retro Beer Branded Motels](https://www.trendhunter.com/trends/pabst-the-place.md)