# Approachable NA Wines RELAX "Zero" Alcohol-Removed Wines Support Sober-Curious Partygoers By Laura McQuarrie | Published 2024-12-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/relax-alcohol-removed-wines References: [prnewswire](https://www.prnewswire.com/news-releases/relax-zero-wines-offers-tips-to-help-sober-curious-partygoers-enjoy-the-holiday-season-302321543.html) & [relaxwines](https://relaxwines.com/)  As Dry January and the sober-curious movement gain momentum, many consumers are embracing mindful drinking by starting their alcohol-free resolutions during the holiday season—and RELAX "Zero" Alcohol-Removed Wines provide sophisticated, premium alternatives to traditional alcoholic options. RELAX "Zero" Alcohol-Removed Wines promise the full wine experience without alcohol, with choices like [NA Chardonnay](https://www.trendhunter.com/trends/0-chardonnay) and Sauvignon Blanc. "Sales of [non-alcoholic wines](https://www.trendhunter.com/trends/wine-cooperative) are up 48% compared to last year1 and over half (61%) of legal drinking age Gen Z'ers are making a conscious choice to consume less alcohol," reports Brett Johnson, industry expert from RELAX Wines. Although these alcohol-removed wines are ready to sip and savor straight from the bottle, they can also be incorporated into festive recipes like RELAX's [Harvest Spritz](https://www.trendhunter.com/trends/0-spritz), prepared with RELAX Zero Chardonnay, tonic, apple cider, and lemon juice. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 57% | Activity: 60% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Sober-curious Movement:** A growing number of consumers are adopting alcohol-free lifestyles, creating a significant market demand for premium non-alcoholic beverages. - **Alcohol-free Premium Alternatives:** Sophisticated non-alcoholic wines like RELAX 'Zero' offer consumers high-end options that do not compromise on taste or experience, filling a niche in the wine industry. - **Mindful Drinking During Holidays:** Mindful drinking, particularly during festive seasons, is becoming more popular, driving innovation in alcohol-free celebratory beverages. ### Industries Being Reshaped - **Non-alcoholic Beverages:** The increasing preference for alcohol-free alternatives provides abundant opportunities to expand and diversify product lines for sober consumers. - **Health and Wellness:** The shift toward alcohol-removed wines aligns with the broader health and wellness trend, particularly targeting consumers focused on healthier lifestyle choices. - **Hospitality and Events:** Event planners and hospitality professionals can cater to the sober-curious demographic by incorporating premium non-alcoholic options like RELAX 'Zero' Wine into their offerings. ## Related on Trend Hunter - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Premium Alcohol-Removed Wines](https://www.trendhunter.com/trends/premium-alcohol-removed-wine.md) - [Non-Alcoholic Spritzers](https://www.trendhunter.com/trends/weekday-vibes.md) - [Affordable Non-Alcoholic Wines](https://www.trendhunter.com/trends/90-cellars.md) - [Alcohol-Removed Wines](https://www.trendhunter.com/trends/alcoholremoved-wine.md) - [Shareable Non-Alcoholic Spritzes](https://www.trendhunter.com/trends/non-alcoholic-spritz.md) - [Non-Alcoholic Wine Sets](https://www.trendhunter.com/trends/just-enough-wines-the-na-set.md) - [Non-Alcoholic Sauvignon Blancs](https://www.trendhunter.com/trends/nonalcoholic-sauvignon-blanc.md) - [Premium Non-Alcoholic Wines](https://www.trendhunter.com/trends/nonalcoholic-wines.md)