# Nostalgic Vodka Concerts Smirnoff Ice Kicks Off Relaunch Tour with Artists T-pain and Shaggy By Grace Mahas | Published 2023-05-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/relaunch-tour References: [prnewswire](https://www.prnewswire.com/news-releases/smirnoff-ice-levels-up-the-classics-kicks-off-relaunch-tour-with-epic-performances-from-t-pain-and-shaggy-301831203.html?tc=eml_cleartime) In a spirited move, [Smirnoff Ice](https://www.trendhunter.com/trends/smirnoff-ice-flavored-malt-beverage) is revisiting the classics by launching a relaunch tour, replete with captivating performances from [iconic musicians T-Pain and Shaggy](https://www.trendhunter.com/trends/ushers-north-american-tour). This tour aims to bring a refreshing twist to classic flavors of the popular malt beverage while reviving memorable music of the past. The tour kicked off in Miami and featured a surprise performance by T-Pain, whose hits "Buy U a Drank" and "Bartender" match the vibe Smirnoff Ice aims to encapsulate with its revamped line. Shaggy, another artist synonymous with nostalgic tunes, joined the tour for the New York City leg. The relaunch is an opportunity for Smirnoff Ice to celebrate and revitalize the moments that made these flavors and songs unforgettable. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 74% | Activity: 94% | Freshness: 15% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Nostalgia Revamp:** Using nostalgia to relaunch products or services can create a refreshing twist to classics and attract new consumers. - **Music and Beverage Tourism:** Combining music and beverages in a tour can create a unique experience and draw in fans of both industries. - **Surprise Performances:** Incorporating surprise performances in events can generate heightened excitement and create memorable experiences for attendees. ### Industries Being Reshaped - **Alcoholic Beverages:** The alcoholic beverage industry can leverage nostalgia and music to relaunch products and create unique experiences for consumers. - **Music:** The music industry can collaborate with beverage companies to create unique tour experiences that showcase both industries, and generate revenue streams. - **Event Management:** Event management companies can incorporate surprise performances and nostalgic experiences in their events to attract more attendees and create memorable experiences. ## Related on Trend Hunter - [Zero-Sugar Flavored Malt Beverages](https://www.trendhunter.com/trends/smirnoff-ice-flavored-malt-beverage.md) - [Rapper-Beverage Partnerships](https://www.trendhunter.com/trends/smirnoff3.md) - [Unconventionally Categorized Drinks](https://www.trendhunter.com/trends/smirnoff-ice-drops.md) - [Playful Summer Drink Giveaways](https://www.trendhunter.com/trends/smirnoff-ice-sunny-days.md) - [Larger-Than-Life Sports Campaigns](https://www.trendhunter.com/trends/the-longest-tailgate.md) - [Cocktail-Inspired Togetherness Activations](https://www.trendhunter.com/trends/smirnoffs-global-connectivity-initiative.md) - [Premium Vodka Cocktails](https://www.trendhunter.com/trends/premium-vodka-cocktails.md) - [Coastal Party-Themed Spirits](https://www.trendhunter.com/trends/smirnoff-miami-peach.md) - [Punk Band-Inspired Vodka Bottles](https://www.trendhunter.com/trends/true-originals.md)