# Flowchart Brain Ads The Relate The Relationship People Campaign Targets Mindful Men By Meghan Young | Published 2013-03-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/relate-the-relationship-people References: [ibelieveinadv](http://www.ibelieveinadv.com/2013/03/relate-wheres-your-head-at/) & [bigcommunications](http://www.bigcommunications.co.uk/) The Relate The Relationship People ad campaign shows just how complicated communication between two people can be, especially when a person has to deal with potentially life-changing needs and wants. Not to mention when said person is a man. The 'I-don't-talk-about-my-feelings' stereotype is there for a reason. These complicated relationship issues are visualized through the use of brain-replacing flowcharts. Conceived and executed by Big Communications, an ad agency based in London, United Kingdom, the Relate The Relationship People ad campaign not only hopes to help males deal with their [relationship problems](https://www.trendhunter.com/trends/iceberg-vodka), but also [raise awareness](https://www.trendhunter.com/trends/function-health) of the leading UK charity among that gender. Created in partnership with [Men's Health Forum](https://www.trendhunter.com/trends/find-a-mens-group) (MHF), the ad campaign was art directed by Ashika Chauhan with creative direction by Billy Mawhinney and illustrations by Simon Dilks. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 79% | Activity: 60% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Complicated Communication Visualization:** Opportunity for ad agencies to use visualization techniques in campaigns to communicate complex ideas. - **Male-focused Relationship Support:** Opportunity for charities to create more programs and support services for men dealing with complex relationship issues. - **Collaboration Between Charities and Ad Agencies:** Opportunity for charities and ad agencies to work together to create awareness campaigns that also provide valuable resources. ### Sectors Adopting This - **Advertising:** Opportunity for ad agencies to create campaigns focused on complex relationship issues and male communication. - **Non-profit/charity:** Opportunity for charities to expand their support services to address complex relationship issues and male communication. - **Healthcare/wellness:** Opportunity for healthcare and wellness professionals to collaborate with charities and ad agencies to create support services for men dealing with complex relationship issues. ## Related on Trend Hunter - [Men-Focused Mental Health Campaigns](https://www.trendhunter.com/trends/betterhelp-1.md) - [Handmade Dating App Ads](https://www.trendhunter.com/trends/get-paired-with-paird.md) - [Mental Health Awareness Campaigns](https://www.trendhunter.com/trends/itv.md) - [Financial Conversation Hearts](https://www.trendhunter.com/trends/financial-conversation-hearts.md) - [Therapy-Encouraging Furniture Campaigns](https://www.trendhunter.com/trends/couch-counseling.md) - [Educational Valentine's Campaigns](https://www.trendhunter.com/trends/language-of-love.md) - [Mental Health-Supporting Campaigns](https://www.trendhunter.com/trends/the-last-photo.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Emotional Short Films](https://www.trendhunter.com/trends/johnson-johnson.md)