# Biotech-Backed Psoriasis Skincare Relab Addresses Both Flare-Up Care and Long-Term Barrier Support By Laura McQuarrie | Published 2026-08-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/relab References: [beautyindependent](https://www.beautyindependent.com/former-skinceuticals-murad-execs-launch-relab-tackle-psoriasis-before-flare-ups/) & [relabskin](https://relabskin.com/)  For many people who experience psoriasis, one of the biggest challenges is navigating the space between immediate care for early flare-ups and ongoing support for a healthy skin barrier, and Relab is launching to deliver skincare solutions that fill the gap. When it comes to supporting the skin and managing symptoms, a simpler routine is better, and Relab's debut lineup introduces three products: Barrier Restore Body Cream, Barrier Restore Face Cream, and Active Rescue Psoriasis Cream—the last of which is the star, featuring a patent-pending multifunctional protein designed to target inflammation earlier than current psoriasis treatments. This new venture comes from Eric Cowles, former president of Dr. Dennis Gross Skincare and general manager at [L’Oréal for Decléor, Carita and SkinCeuticals](https://www.trendhunter.com/trends/galyna), and Ellie Schmidt, who was behind product development, formulation science and ingredient innovation at Murad, [Moon Juice](https://www.trendhunter.com/trends/the-boost-sneaker) and [Flamingo Estate](https://www.trendhunter.com/trends/mexico-edition-subscription-box). ## Trend Insights (Trend Hunter) - Score: 8.7/10 - Popularity: 85% | Activity: 91% | Freshness: 85% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Biotech-backed Skincare:** Advanced proteins and formulation science are reshaping topical care by bringing pharmaceutical-style precision into everyday skincare routines. - **Flare-up Prevention:** Earlier intervention for inflammatory skin symptoms creates space for products that bridge acute relief and long-term condition management. - **Barrier-first Routines:** Simplified regimens centered on skin barrier repair reflect growing demand for multifunctional products that reduce complexity for chronic-skin consumers. ### Who This Affects Most - **Dermatology:** Clinical skin care is expanding beyond prescription treatment as biotech-enabled consumer products support ongoing management between physician visits. - **Beauty and Personal Care:** Prestige skincare brands are gaining room to differentiate through science-led formulas designed for sensitive, reactive, and condition-specific needs. - **Biotechnology:** Patent-pending ingredient platforms are opening new commercial pathways for bioactive proteins within consumer health and beauty applications. ## Related on Trend Hunter - [Ergonomic Beauty Brands](https://www.trendhunter.com/trends/tilt-beauty.md) - [Soothing Skincare Billboards](https://www.trendhunter.com/trends/summer-of-sos.md) - [Hypoallergenic Body Washes](https://www.trendhunter.com/trends/sos-rescue-relief-body-wash.md) - [Cushioned Grip Lip Liners](https://www.trendhunter.com/trends/easy-way-lip-liner.md) - [Sensitive-Safe Sunscreens](https://www.trendhunter.com/trends/sos-faceguard-spf-30.md) - [Arthritis-Friendly Satin Lipsticks](https://www.trendhunter.com/trends/tilt-hydrating-satin-lipstick.md) - [Accessible Lip Treatments](https://www.trendhunter.com/trends/the-grip-stick.md) - [Groundbreaking Canadian Consensus Papers](https://www.trendhunter.com/trends/psoriasis-care.md) - [Anti-Irritation Eczema Devices](https://www.trendhunter.com/trends/puffer-itch-roller.md)