# Peachy Dual-Fruit Ciders Rekorderlig Peach-Raspberry Fruit Cider is Arriving in the UK By Michael Hemsworth | Published 2024-04-22 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rekorderlig-peachraspberry References: [talkingretail](https://www.talkingretail.com/products-news/alcohol/rekorderlig-unveils-new-peach-raspberry-fruit-cider-22-04-2024/) & [rekorderlig](https://www.rekorderlig.com)  The [Rekorderlig](https://www.trendhunter.com/trends/blood-orange-cider) Peach-Raspberry fruit cider is the latest flavor from the brand that responds to consumer demand and is expected to be a hit as we head into the warm weather entertaining months. The cider features the namesake flavors of peach and raspberry in the mix, and comes at a perfect time when data is showing that cocktail drinkers are becoming more interested in [fruit ciders](https://www.trendhunter.com/trends/fruitforward-alcoholic-beverages). The cider is making its debut alongside the Blackberry-Blackcurrant that's expected to hit the market later in the year in the UK. Marketing Controller Cider & Beverages at [Molson Coors Beverage Company](https://www.trendhunter.com/trends/rekorderlig-pineapplekiwi) Stuart Ayre commented on the new Rekorderlig Peach-Raspberry fruit cider saying, "The introduction of both our exciting new Peach-Raspberry and Blackberry-Blackcurrant flavours will help us appeal to a wider range of consumers and tap into more occasions over the summer months when cider is so popular. Peach in particular is a rapidly-growing flavour trend that’s becoming hugely popular across food and drink, but doesn’t have as much of a presence in fruit cider yet." ## Trend Insights (Trend Hunter) - Score: 5.7/10 - Popularity: 68% | Activity: 79% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Peach-raspberry Dual-flavor Ciders:** In response to consumer demand, brands are introducing dual-flavor ciders like Rekorderlig Peach-Raspberry to cater to the growing interest in fruit ciders. - **Summer Entertaining Beverage Innovations:** As warm weather approaches, new beverage flavors like Peach-Raspberry are emerging to enhance summer entertaining experiences with refreshing options. - **Emerging Fruit Flavor Trends in Beverages:** Fruit ciders are incorporating trending flavors like peach and raspberry to capitalize on the increasing popularity of fruity beverages among cocktail enthusiasts. ### Industries Being Reshaped - **Cider and Beverage:** The cider and beverage industry is leveraging dual fruit flavors to appeal to a wider range of consumers during peak demand seasons like summer. - **Food and Drink:** The food and drink sector is witnessing a surge in demand for peach-flavored products, creating an opportunity for innovative offerings in fruit cider. - **Summer Entertaining:** The summer entertainment industry can capitalize on the popularity of peach and raspberry dual-flavor ciders to enhance seasonal events and gatherings. ## Related on Trend Hunter - [Low-Alcohol Summertime Ciders](https://www.trendhunter.com/trends/cornish-orchards-peach-apple.md) - [Citrus-Forward Cider Refreshments](https://www.trendhunter.com/trends/blood-orange-cider.md) - [Tropically Flavored Pear Ciders](https://www.trendhunter.com/trends/rekorderlig-pineapplekiwi.md) - [Fruity Blackcurrant Ciders](https://www.trendhunter.com/trends/apple-and-blackcurrant.md) - [Ice Cream-Inspired Ciders](https://www.trendhunter.com/trends/brothers-raspberry-ripple.md) - [Summer-Ready Cider Products](https://www.trendhunter.com/trends/blakes-hard-cider.md) - [Fruit-Forward Blackcurrant Ciders](https://www.trendhunter.com/trends/thatchers-apple-blackcurrant.md) - [Tangy Tropical Cider Refreshments](https://www.trendhunter.com/trends/peacock-cider-passion-fruit-guava.md) - [Mango-Flavored Fruit Cider](https://www.trendhunter.com/trends/kopparberg-mango.md)