# Men-Focused Rejuvenating Eye Creams The Setú® Eye Cream is Powered by Latin American Botanicals By Kalin Ned | Published 2025-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rejuvenating-eye-creams References: [setupersonalcare](https://setupersonalcare.com/products/setu-eye-cream?srsltid=AfmBOorkYzi38qQ1yIIroVvA-tbFTGGc7HORCfo6JYIHe94BMkovq1P0)  [Setú®](https://www.trendhunter.com/trends/daily-facial-cleanser) boasts a rejuvenating eye cream that utilizes a blend of botanicals with origins in Latin American tradition. The list includes, but is not limited to Guaraná, Suma root, and Achiote. The Setú® Eye Cream formula is designed to address common concerns such as [under-eye puffiness, dark circles, and dryness](https://www.trendhunter.com/trends/under-eye-complex), with an emphasis on providing hydration and a revitalized appearance. It is described as having a lightweight texture that absorbs quickly without leaving a greasy residue. Guaraná is a natural source of caffeine and offers a proven method for reducing puffiness and stimulating circulation. Suma root, on the other hand, is an adaptogen that provides additional benefits for skin resilience and vitality. Achiote contributes both [antioxidant protection](https://www.trendhunter.com/trends/chebula-multicorrective-eye-patches) and a natural tint. The rejuvenating eye cream is dermatologist-developed, free from parabens, sulfates, synthetic fragrances, and artificial dyes, and is certified as vegan and cruelty-free. Image Credit: Setú® ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 32% | Activity: 39% | Freshness: 49% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Natural Ingredient-powered Cosmetics:** The use of traditional Latin American botanicals in skincare products represents a move towards natural, culturally-inspired cosmetic formulations. - **Dermatologist-developed Skincare:** The development of dermatologist-authored products that ensure efficacy and safety is steering skincare offerings toward scientific credibility and consumer trust. - **Gender-specific Beauty Products:** Analyzing consumer demand for men-focused beauty and grooming products reveals an opportunity to explore niche markets within the broader cosmetic industry. ### Where This Applies - **Botanical-based Skincare:** The incorporation of botanicals like Guaraná and Suma root into skincare formulations underscores a growing sector within the beauty and personal care industry. - **Sustainable Beauty Products:** Certifications of vegan and cruelty-free products are highlighting consumer shifts toward ethical and environmentally conscious beauty solutions. - **Men's Grooming Market:** The creation of specialized products like men-focused eye creams taps into the expanding potential of the men's grooming market, catering to a new wave of consumer preferences. ## Related on Trend Hunter - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md) - [Heritage-Inspired Skincare](https://www.trendhunter.com/trends/setu-personal-care.md) - [Algae-Based Eye Serums](https://www.trendhunter.com/trends/well-kept-by-the-y-code.md) - [Revitalizing Eye Cream Formulas](https://www.trendhunter.com/trends/the-rich-eye-cream.md) - [Yerba Mate-Powered Facial Cleansers](https://www.trendhunter.com/trends/daily-facial-cleanser.md) - [Collagen-Powered Eye Creams](https://www.trendhunter.com/trends/boost-eye-cream.md) - [Cellular Health Eye Creams](https://www.trendhunter.com/trends/the-eye-cream-by-timeline.md) - [Men-Specific Vitamin C Serums](https://www.trendhunter.com/trends/traditional-latin-american-botanicals.md) - [Eye-Awakening Skin Creams](https://www.trendhunter.com/trends/nad-renewing-eye-cream.md)