# Rejuvenated West Coast IPAs This IPA Has a Refreshed Recipe & Reimagined Packaging Art By Rahul Kalvapalle | Published 2022-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/rejuvenated-west-coast-ipa References: [brewbound](https://www.brewbound.com/news/21st-amendment-brewery-reformulates-brew-free-or-die-ipa) & [21st-amendment](https://www.21st-amendment.com/beers/brew-free-or-die-tropical-ipa)  21st Amendment Brewery has revitalized its famous 'Brew Free! Or Die' West Coast IPA in a manner that allows the San Francisco-based brewery to go about servicing the tastes of its most loyal consumers whilst also enabling it to attract a new swathe of IPA enthusiasts. The latest and greatest version of the 'Brew Free! Or Die' IPA comes in at 6.8% ABV, and is crafted using a trio of hops, namely Simcoe, El Dorado and Comet varieties. As far as its flavor is concerned, this particular West Coast IPA is said to blend dank earthy aromas with [hints of lemongrass and grapefruit](https://www.trendhunter.com/trends/orange-cream-soda) in a beer that has a welcoming golden hue. Elsewhere, the can art of this West Coast IPA has also been reimagined to make bold use of green, which is positioned as a nod to the hoppy nature of the brew. Image Credit: 21st Amendment Brewery ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 1% | Activity: 1% | Freshness: 12% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Beer Resurgence:** Revitalized recipes and updated packaging of classic craft beers are appealing to loyal customers and attracting new enthusiasts. - **Hop Blends:** Experimentation with hop blends is resulting in new flavors and aromas for traditional beer styles. - **Artistic Beer Packaging:** Creative redesign of beer packaging is helping breweries stand out on the shelves and attract new customers. ### Industries Being Reshaped - **Craft Beer Industry:** Revitalized recipes and updated packaging of classic craft beers are helping craft breweries compete with larger beer manufacturers. - **Beverage Packaging Industry:** Creative redesign of beer packaging is a lucrative opportunity for companies in the beverage packaging industry. - **Hop Farming Industry:** The demand for unique hop blends is driving innovation in hop farming and creating new opportunities for hop growers. ## Related on Trend Hunter - [Trailblazing West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipas.md) - [Dry-Hopped Double IPAs](https://www.trendhunter.com/trends/dryhopped-double-ipa.md) - [Masterfully Crafted IPAs](https://www.trendhunter.com/trends/west-coast-ipa1.md) - [Pine-Infused IPAs](https://www.trendhunter.com/trends/green-flash-brewing-company.md) - [Arboreal West Coast IPAs](https://www.trendhunter.com/trends/west-coast-ipa.md) - [Aromatic West Coast IPAs](https://www.trendhunter.com/trends/aromatic-west-coast-ipa.md) - [Masterfully Balanced Flagship IPAs](https://www.trendhunter.com/trends/flagship-ipa.md) - [Summer-Centric Hoppy Pilsners](https://www.trendhunter.com/trends/hoppy-pilsner.md) - [Aromatic Juicy IPAs](https://www.trendhunter.com/trends/juicy-ipa.md)