# Salvaged Smoothies Rejuce Uses Food Surpluses for Eco-Friendly Juices and Soups By Social Business Editor | Published 2014-05-28 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/rejuce References: [facebook](https://www.facebook.com/Rejuce) & [rejuce](http://www.rejuce.co.uk/) Based in the United Kingdom, Rejuce is a social enterprise that provides soups, smoothies and vegetable and fruit juices made from re-directed surplus produce. They state that tons of fruits and vegetables especially are wasted each and every year. And for what? The [juicing trend](https://www.trendhunter.com/trends/daily-dose-drinks) is certainly alive and well and while some people make their own at home, buying packaged but fresh juices tend to be easier for a large portion of people. It's good to know with something like Rejuce that there is an ethical and environmental impact taken into consideration with its manufacturing and packaging. What is more, Rejuce is totally affordable. **Contact Information** Rejuce [website](http://www.rejuce.co.uk/) Rejuce on [Facebook](https://www.facebook.com/Rejuce) Rejuce on [Twitter](https://twitter.com/Rejuce_) ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 58% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What Makes This Trend Stand Out - **Surplus Food:** Opportunity to repurpose surplus produce into innovative food and beverage products. - **Eco-friendly Juices:** Growing demand for environmentally sustainable and ethically produced juice products. - **Social Enterprises:** Rise of businesses that prioritize social and environmental impact. ### Sectors Adopting This - **Food and Beverage:** Innovative solutions to reduce food waste and create sustainable products. - **Health and Wellness:** Opportunities to cater to consumers seeking healthier and socially conscious food and beverage options. - **Sustainable Packaging:** Disruptive innovation in packaging industry to develop eco-friendly packaging solutions. ## Related on Trend Hunter - [Better-For-You Slushie-Style Drinks](https://www.trendhunter.com/trends/slushiestyle-drinks.md) - [Joyful Premium Juices](https://www.trendhunter.com/trends/revl-fruits.md) - [Upcycled Fruit Skincare](https://www.trendhunter.com/trends/upcycled-skincare.md) - [Free-From Guava Juices](https://www.trendhunter.com/trends/guava-juices.md) - [Chef-Crafted Smoothie Kits](https://www.trendhunter.com/trends/smoothie-kit.md) - [Whole Fruit Retailer Juicers](https://www.trendhunter.com/trends/citrocasa-fantastic-express.md) - [Accessibility Awareness Juice Labels](https://www.trendhunter.com/trends/juice-labels.md) - [Vitaminized Fruit Smoothies](https://www.trendhunter.com/trends/froosh.md) - [Cold-Pressed Apple-Based Refreshments](https://www.trendhunter.com/trends/daily-dose-juices.md)