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# Unearthed Alternative Film Ads
The Rejected Movie Posters are Available Through an Online Exhibit

By Alyson Wyers | Published 2013-09-26 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/rejected-movie-posters
References: [fastcocreate](http://www.fastcocreate.com/3018067/rejected-versions-of-classic-movie-posters-show-what-might-have-been) & [daybees](http://daybees.com/iconic-movie-posters/)

These rejected movie posters illustrate what might have been if [Hollywood](https://www.trendhunter.com/trends/hollywoodthemed-games) executives went with these almost used alternatives for classics like Pulp Fiction and Clockwork Orange. It's strange to think what posters college students might have in their dorm rooms.

These artistic wall hangings are made available through an [online exhibit](https://www.trendhunter.com/trends/museum-campaign) put on by British events website Daybees. These previously unseen rejected movie posters are often more avant-garde than the original material creative directors and film studios chose in the end. These designs not only offer insight from an artistic perspective, but when placed alongside their green-lit versions, also give us a look into what might have been. It also allows viewers to see how movie marketing has evolved over the years.

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 12% | Activity: 20% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture)

## Key Themes

### What's Driving This Trend

- **Alternative Movie Posters:** Exploring alternative movie posters as a trend provides opportunities to tap into the demand for unique and artistic visuals in the film industry.
- **Avant-garde Marketing:** The rise of avant-garde marketing presents disruptive innovation opportunities for creative directors to push the boundaries of traditional advertising methods in the film industry.
- **Evolution of Movie Marketing:** Understanding the evolution of movie marketing offers insights into the changing consumer preferences and opens avenues for innovation in promotional strategies.

### Who This Affects Most

- **Art Market:** The art market can explore collaborations with movie studios to create limited edition prints of alternative movie posters, catering to collectors and enthusiasts.
- **Event Management:** Event management companies can leverage the online exhibit trend to create unique experiences centered around alternative movie posters, attracting film aficionados and art enthusiasts.
- **Advertising and Design:** The advertising and design industry can capitalize on the demand for avant-garde visuals by partnering with filmmakers to produce innovative campaign materials that resonate with modern audiences.

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- [Archive Film Exhibitions](https://www.trendhunter.com/trends/wes-anderson-the-archives.md)
