# 1940s Relaunched Denim All-American Retailer Lee Celebrates 130 Years with Reissue Collection By Grace Mahas | Published 2020-01-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reissue-collection References: [lee](https://www.lee.com/?Sgg) & [lee](https://www.lee.com/?Sgg) The iconic [American denim brand, Lee](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson), celebrates its 130th anniversary with the limited re-release of the Reissue Collection that pays homage to the brand's "bold choices, inclusivity, wit, and irreverence." The curated collection features re-releases of the brand's 1940s and 1950s pieces that were, at the time, used to empower women in the workforce. The pieces in the Reissue Collection maintain original integrity, replicating authentic thread choices, hardware, and even the manufacturing process of the original. Some notable pieces include the Lee Reiussue All-Purpose Side-Zip Jean with an industrial aesthetic, deep pockets, and straight leg; the Reissue Side-Zip Lee Frontier Lady Jean with a slim fit, high rise, and tapered leg; and the Lee Reiussue Rigid Rider 101 Jacket in a dark denim, white threads, and a rigid fit. Image Credit: Lee ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 78% | Activity: 44% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Retro Fashion:** The re-release of vintage denim pieces by Lee demonstrates a growing trend of embracing retro fashion styles. - **Sustainable Clothing:** The commitment to replicating authentic manufacturing processes in the Reissue Collection highlights the trend towards sustainable clothing and ethical fashion. - **Gender-inclusive Fashion:** The 1940s and 1950s pieces from the Reissue Collection, originally designed to empower women, reflect a broader trend of creating gender-inclusive fashion. ### Sectors Adopting This - **Fashion Retail:** Fashion retailers can tap into the growing demand for retro fashion by re-releasing vintage-inspired collections like Lee's Reissue Collection. - **Apparel Manufacturing:** Apparel manufacturers can leverage the trend towards sustainable clothing and ethical fashion by adopting authentic manufacturing processes and materials. - **Gender-inclusive Brands:** Brands can gain market share by offering gender-inclusive fashion options, inspired by historical designs like the 1940s and 1950s pieces in Lee's Reissue Collection. ## Related on Trend Hunter - [Relaxed Autumn Apparel](https://www.trendhunter.com/trends/fall-2025-denim-collection.md) - [Collaborative Relaxed Vintage Denim](https://www.trendhunter.com/trends/lee-and-beams-1.md) - [Archival Denim Reproduction](https://www.trendhunter.com/trends/1944-501-jeans-rigid.md) - [Co-Branded Bespoke Denim](https://www.trendhunter.com/trends/dieseloveslee.md) - [Miner-Inspired Denim Jeans](https://www.trendhunter.com/trends/1917-homer-campbell-501.md) - [Collaboration Denim Hair Accessories](https://www.trendhunter.com/trends/goody-x-lee-collection.md) - [Bold Denim Collections](https://www.trendhunter.com/trends/bold-denim-collections-levis-and-adsb-andersson-bell-join-forces-to-reimagi.md) - [Performance-Focused Casual Apparel](https://www.trendhunter.com/trends/lee-x.md) - [Reproduced Premium Vintage Denim](https://www.trendhunter.com/trends/9rivet.md)