# Gardened Grain Branding Reishunger Bio-Risotto Packaging Communicates an Honest Earthiness By Amelia Roblin | Published 2012-08-11 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/reishunger-bio-risotto-packaging References: [thedieline](http://www.thedieline.com/blog/2012/8/9/reishunger-bio-risotto.html) & [grabowski-boell.de](http://www.grabowski-boell.de/) Reishunger Bio-Risotto packaging presents itself in an way that's ever increasing in popularity amongst high quality edibles. The use of brown kraft paper, a subdued palette of ink pigments and a transparent glimpse of the product itself all assert a pride, saying to consumers "there is nothing to hide here." Grabowski Boll's design for this quick-prep grain product dispels any reservations that customers might have about the contents being precooked goods. The 15 minute meal has already been enhanced with a flavorful special ingredient, which is the one that's featured in a photo on the earthy label. The printed card may dominate Reishunger Bio-Risotto packaging but the scrumptious rice medley does not go unnoticed. The clear bag honestly exposes the dry mixture with its apparent vitamin-rich colors. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 51% | Activity: 19% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Eco-friendly Packaging:** Opportunities for designing packaging with earthy, transparent, and natural elements to convey transparency and authenticity. - **Quick-prep Foods:** Opportunities for developing convenient meals that can be prepared in a short amount of time while still prioritizing natural ingredients and healthy options. - **Transparent Product Displays:** Opportunities for showcasing the natural, authentic ingredients of foods and products through transparent packaging or displays. ### Who This Affects Most - **Food Packaging:** Opportunities for creating new and innovative packaging designs for food products that prioritize natural and transparent aesthetics. - **Natural Foods:** Opportunities for developing and marketing natural and healthy food options that prioritize convenience and ease of preparation. - **Retail Industry:** Opportunities for incorporating transparent and natural elements into product displays and packaging designs to communicate authenticity to customers in-store. ## Related on Trend Hunter - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Better-For-You Snack Packaging Redesigns](https://www.trendhunter.com/trends/betterforyou-snack.md) - [Revitalized Pasta Packaging Designs](https://www.trendhunter.com/trends/ronzoni-pasta-brand.md) - [Culinary Brand Packaging Redesigns](https://www.trendhunter.com/trends/mousline.md) - [All-Red Tomato Rebrands](https://www.trendhunter.com/trends/pomi.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md)