# 'Reinventing the Shoe' Barcelona Art Exhibit By Juan Carlos Bonilla | Published 2007-03-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reinventng-the-shoes-at-barcelona References: [fotos.eluniversal.mx](http://fotos.eluniversal.com.mx/fotogaleria/wfg.html?gal=3413) These unique shoes were designed by "Royo Communicacion". If you look closely, there are little pop out soccer players that are stuck on top of the show. The shoes have been presented in the [exhibition](https://www.trendhunter.com/trends/drip-exhibition) "Reinventing the shoes", in [Barcelona](https://www.trendhunter.com/trends/resort-wear-collection). I can't say that it is chic or trendy but they are very original art. It is nice to see designers breaking the rules. **Implications** - In the last few years, the streetwear and sneaker movements have evolved from an underground subculture into a powerful buying block. One way companies and brands can take advantage of this is by creating [inventive shoes](https://www.trendhunter.com/trends/vans-future-clog) or products that directly appeal to this burgeoning group. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 71% | Activity: 4% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Innovative Footwear Designs:** Opportunity to create unique and unconventional shoe designs that appeal to streetwear and sneaker enthusiasts. - **Art-inspired Fashion:** Fashion brands can explore incorporating artistic elements into their clothing and accessory designs. - **3D Design in Fashion:** The use of 3D printing technology can be explored to create unique elements and designs on shoes. ### Where This Applies - **Fashion and Apparel:** Fashion brands can experiment with unconventional designs and art-inspired elements on shoes and other accessories. - **Sporting Goods:** Opportunity for sporting goods companies to create limited edition or collector's items shoes with unique designs. - **3D Printing:** The use of 3D printing technology in shoe design and production can disrupt the traditional shoe manufacturing industry. ## Related on Trend Hunter - [Customizable Shoe Decorating Events](https://www.trendhunter.com/trends/style-your-toe.md) - [Sneaker-Inspired Art Exhibitions](https://www.trendhunter.com/trends/drip.md) - [RFID-Enabled Sport Sneakers](https://www.trendhunter.com/trends/banbroken-artdesign-sport-shoes.md) - [Maximalist Pop Art Sneakers](https://www.trendhunter.com/trends/keiichi-tanaami.md) - [Bold Sneaker Design Concepts](https://www.trendhunter.com/trends/nothing-cmf.md) - [Unique Footwear Designs](https://www.trendhunter.com/trends/john-fluevog.md) - [Urban Sneaker-Inspired Exhibits](https://www.trendhunter.com/trends/museum-of-graffiti1.md) - [Couture Technical Sneaker Models](https://www.trendhunter.com/trends/juntae-kim.md) - [Collaborative Artful Shoe Designs](https://www.trendhunter.com/trends/metropole-seoul-derby.md)