# Creative Disease-Fighting Books The 'RE:INVENT' KickStarter Project Tackles ALS Impairments By Jennifer Gosnell | Published 2013-07-01 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/reinvent References: [kickstarter](http://www.kickstarter.com/projects/magnusrex/time-2-re-invent) & [good.is](http://www.good.is/posts/artist-fighting-als-inspires-others-to-fulfill-their-creative-potential) The 'RE:INVENT' book was inspired by editor Derick Tsai's colleague, Francis Tsai -- an individual who has battled with the hardships of ALS. As an amazingly creative artist, Francis Tsai was able to use his [iPad](https://www.trendhunter.com/trends/eyetracking-platform) with his feet to create art once he lost the use of his hands due to the disease. Once he ultimately lost the use of his feet, he began using [eye-tracking technology](https://www.trendhunter.com/trends/comicast) to create his masterpieces. "Seeing him do all this stuff was absolutely amazing, he had used possibly the worst situation of his life as a catalyst to create some of the best artwork of his career, and in the process he had completely, literally, reinvented the way he did art," comments Derick Tsai in the video. The [KickStarter](https://www.trendhunter.com/trends/reverse-coloring-book) project has already gone over its initial fundraising goal, but you can still contribute and grab a RE:INVENT copy for yourself. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 6% | Activity: 14% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Augmented Communication:** The 'RE:INVENT' book showcases the use of eye-tracking technology to create art, highlighting the potential for augmented communication in various industries. - **Assistive Technology:** The success of the 'RE:INVENT' project demonstrates the demand and opportunities for innovative assistive technology solutions for individuals with disabilities. - **Adaptive Art:** The story of Francis Tsai's artistic journey in the 'RE:INVENT' book opens up possibilities for disruptive innovation in the field of adaptive art and inclusive creative expression. ### Where This Applies - **Healthcare:** The 'RE:INVENT' book highlights the potential for disruptive innovation in healthcare by integrating eye-tracking technology for improved patient communication and care. - **Publishing:** The success of the 'RE:INVENT' project presents an opportunity for disruptive innovation within the publishing industry by showcasing the power of storytelling and human resilience. - **Art & Design:** The 'RE:INVENT' book inspires potential disruptive innovation within the art and design industry by exploring new ways of creating and experiencing art through adaptive techniques and technologies. ## Related on Trend Hunter - [Memory Loss Ink-Fading Books](https://www.trendhunter.com/trends/4442-book.md) - [Reverse Coloring Books](https://www.trendhunter.com/trends/reverse-coloring-book.md) - [Artistic Jaw-Dropping Lessons](https://www.trendhunter.com/trends/masters-of-anatomy.md) - [AI Art Books](https://www.trendhunter.com/trends/ai-art-book.md) - [Children's Illustrated Book Campaigns](https://www.trendhunter.com/trends/one-in-100-initiative.md) - [Electronic 3D Book Concepts](https://www.trendhunter.com/trends/bbook.md) - [Wearable Robotic Medical Technology](https://www.trendhunter.com/trends/als-medical-technology.md) - [3D-Printed Flip Books](https://www.trendhunter.com/trends/stl-sculptures.md) - [Water-Activated Book Designs](https://www.trendhunter.com/trends/dehydrating-book.md)