"Revolutionary ideas defy the mold of convention."
Unconventional ideas are a must for brands hoping to thrive during times of uncertainty. This is one of the ideas presented in the Exploiting Chaos eBook, the downloadable version of the best-selling book by Jeremy Gutsche that teaches you how to reinvent what people want.
Exploiting Chaos points out that, while many companies feel inclined to protect their positions during periods of uncertainty, it is essential to adapt to the changes in the market. Only then can a brand succeed in a chaotic marketplace.