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# Health-Focused Christmas Commercials
McDonald's #ReindeerReady Campaign Spotlights a Healthy Snack

By Laura McQuarrie | Published 2017-11-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/reindeer-ready
References: [prweek](https://www.prweek.com/article/1450205/mcdonalds-gets-reindeerready-social-christmas-campaign)

McDonald's Christmas campaign this year introduces a story called #ReindeerReady that sees a young girl determined to save a carrot from her fast food order for Santa's reindeer. While the child spends all day excitedly holding onto a carrot to leave out for the reindeer the night before Christmas, her older brother quips: ""You know there's more than one, right?" which prompts a trip to McDonald's once again.

The video from the #ReindeerReady campaign by McDonald's is being supported with a Snapchat partnership that introduces a hub on the social platform with special features. There's a carrot-collecting game, an augmented reality lens that shows dancing reindeer and lastly, there are new geofilters to try at various McDonald's restaurants throughout the UK. Additionally, consumers also have the chance to celebrate being #ReindeerReady with Christmas sweaters, novelty antlers and branded baubles.

## Trend Insights (Trend Hunter)

- Score: 3.2/10
- Popularity: 22% | Activity: 65% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Health-focused Marketing:** There is an opportunity for companies to incorporate health-focused messages or themes in advertising campaigns to appeal to health-conscious consumers.
- **Augmented Reality Integration:** Companies can integrate augmented reality technology into their marketing campaigns to provide unique and engaging experiences for consumers.
- **Social Media Partnerships:** Partnering with social media platforms like Snapchat can help companies reach a younger demographic and increase engagement with their campaigns.

### Sectors Adopting This

- **Fast Food:** Fast food chains can incorporate healthy food options in their menus and marketing to attract consumers who prioritize health.
- **Marketing and Advertising:** Marketing and advertising agencies can leverage health-focused marketing and augmented reality technology in their campaigns to offer unique value to clients.
- **E-commerce:** E-commerce platforms can partner with social media platforms like Snapchat to offer augmented reality shopping experiences to consumers, providing a new and convenient way to shop.

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