# Reindeer Beer Branding These Christmas Edition Bottles Celebrate Santa's Eight Sleigh Drawers By Amelia Roblin | Published 2015-12-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reindeer-beer References: [packageinspiration](http://www.packageinspiration.com/reinbeer.html/) & [behance.net](https://www.behance.net/gallery/32369093/Reinbeer-Packaging) The perfect way to make your everyday brew highly giftable at Christmastime would be to give this special eight-pack of reindeer beer to your ale-loving friend. Unfortunately, this collection of seasonal beverages is just a concept, but it would be wonderful to see something like Jenny Utt's design on bottles by next year's holidays. The American design student drew up a lovely set of illustrations featuring each of Santa's reindeer. These eight personified portraits of wool-sweater-wearing bucks each serve as separate labels, together completing a thirst-quenching fleet of the sleigh-pulling team. A ninth amber beer accompanies the collection in a much greater volume, starring Rudolph the Red-Nosed Reindeer on the front. The magical 'Reinbeer' pack would sell in great numbers for about a month every year, but it would be the perfect present for hard-to-shop-for guy who prizes his brews. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 16% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Holiday-themed Beverages:** There is an opportunity for companies to produce limited edition, themed beverage collections during the holiday season to cater to gift-giving consumers and increase sales. - **Customized Beer Bottle Labels:** By utilizing designs that cater to a specific niche or holiday, companies can differentiate their products from competitors and increase brand appeal. - **Design Thinking in Brewing:** Applying design thinking or collaborating with creatives can lead to innovative solutions and unique packaging designs in the highly competitive beverage market. ### Who This Affects Most - **Alcohol Beverage Industry:** The industry can benefit from innovation through themed-beverage collections, design-focused packaging, and creative collaborations. - **Graphic Design and Creative Industry:** The creative industry can play a significant role in collaborating with businesses to produce unique packaging designs for themed beverage collections. - **Gifting Industry:** The gifting industry can expand their offerings by incorporating limited edition themed-beverage collections to their holiday gift sets. ## Related on Trend Hunter - [Grapefruit-Flavored Holiday Beers](https://www.trendhunter.com/trends/reindeers-revenge.md) - [Digital Beer-Pouring Fireplaces](https://www.trendhunter.com/trends/miller-lites.md) - [Glittering Christmas Beers](https://www.trendhunter.com/trends/frozen-neck.md) - [Boozy Christmas Cocktail Packs](https://www.trendhunter.com/trends/12-cocktails-of-christmas.md) - [Drinking Vessel Ornaments](https://www.trendhunter.com/trends/beernaments.md) - [Festively Wintry Beer Collections](https://www.trendhunter.com/trends/beer-collections.md) - [Elf-Adorned Festive Ales](https://www.trendhunter.com/trends/festive-ale.md) - [Unique Gift Bows](https://www.trendhunter.com/trends/beer-bows.md) - [Festive Cake-Flavored Beers](https://www.trendhunter.com/trends/cake-flavored-beer.md)