# Cutting-Edge Collaboration Sneakers The Reigning Champ x norda 001 Has a Bio-Dyneema Upper By Michael Hemsworth | Published 2023-10-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reigning-champ-x-norda-001 References: [blessthisstuff](https://www.blessthisstuff.com/stuff/wear/footwear/reigning-champ-x-norda-001/) & [shop.reigningchamp](https://shop.reigningchamp.com/collections/norda/products/reigning-champ-x-norda-001-hgrey)  The Reigning Champ x norda 001 sneakers are an exclusive collaboration between the two brands that's ready to provide wearers with a way to easily train no matter the conditions. The shoes are characterized by their heather gray color profile that includes a Bio-Dyneema Woven upper along with a custom Vibram sole to easily handle the demands of any terrain. The sneakers have the same optimized cushioning system that [long-distance runners](https://www.trendhunter.com/trends/adidas-adizero-prime-x-evo) will recognize from the original norda 001 as well as a one-piece woven upper design alongside a proprietary inner lock system, eTPU insole and more. The Reigning Champ x norda 001 sneakers are available now for $295 and are rated to easily handle the demands of [off-road running](https://www.trendhunter.com/trends/unna-x-hoka-speedgoat-2) as well as city streets. ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 69% | Activity: 61% | Freshness: 18% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Collaborative Sneakers:** The collaboration between Reigning Champ and norda 001 presents an opportunity for brands to combine expertise and create sneakers that can handle any terrain. - **Bio-dyneema Technology:** The use of Bio-Dyneema woven material in the Reigning Champ x norda 001 sneakers opens up possibilities for other industries, such as outdoor gear, to create durable and weather-resistant products. - **Optimized Cushioning System:** The incorporation of the optimized cushioning system in the norda 001 sneakers highlights an opportunity for athletic shoe manufacturers to improve performance and comfort for long-distance runners. ### Who This Affects Most - **Sportswear:** The collaboration between Reigning Champ and norda 001 creates potential for innovation in the sportswear industry, allowing brands to offer versatile and durable sneakers for athletic activities. - **Outdoor Gear:** The use of Bio-Dyneema woven material in the sneakers opens up opportunities for the outdoor gear industry to develop products that are resistant to various weather conditions and can withstand rugged environments. - **Athletic Footwear:** The optimized cushioning system in the norda 001 sneakers presents an opportunity for athletic footwear companies to enhance performance and provide superior comfort for athletes, thereby gaining a competitive advantage. ## Related on Trend Hunter - [Collaborative Technical Trail Sneakers](https://www.trendhunter.com/trends/gnuhr-x-norda-gnorda.md) - [Ultra-Distance Runner Trail Shoes](https://www.trendhunter.com/trends/norda-001-rz-magma.md) - [Bio-Circular Trail Shoes](https://www.trendhunter.com/trends/norda-001a.md) - [Lace-Free Trail Runners](https://www.trendhunter.com/trends/haven-x-norda-003-quarry.md) - [Indestructible Running Shoes](https://www.trendhunter.com/trends/005-model.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Ultra-Rare Collaboration Sneakers](https://www.trendhunter.com/trends/supervsn-x-hoka-clifton-one9.md) - [Off-Road Military-Grade Footwear](https://www.trendhunter.com/trends/summit-offtrail-tr.md) - [Earth-Toned Trail Runners](https://www.trendhunter.com/trends/district-vision-x-new-balance-trail-running-shoe.md)