# Focused Athletic Lookbooks The Reigning Champ FW 2014 Collection Offers Canadian Essentials By Vasiliki Marapas | Published 2014-07-17 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/reigning-champ-fw-2014 References: [highsnobiety](http://www.highsnobiety.com/2014/07/16/reigning-champ-fallwinter-2014-core-program-lookbook/) & [reigningchamp](http://www.reigningchamp.com/) The Reigning Champ FW 2014 collection, titled 'Core Program,' proves that it's all in the details. Committing to a certain standard of excellence hasn't kept the Canadian brand (hailing from Vancouver, BC) from experimenting; in fact, it is constantly devising and manufacturing new fabrics. The current collection, which is made up of [staple pieces](https://www.trendhunter.com/trends/heritage-core) that can be worn all year round, is featured in a striking new lookbook. Set in inside a gym, the lookbook accentuates the clothing's unparalleled comfort. The collection is comprised of people-pleasing garments that are sure to be worn again and again: artfully worn-in [crewnecks, hoodies, t-shirts and shorts](https://www.trendhunter.com/trends/welterweight-sweats). The Reigning Champ FW 2014 (Core Program) is available for purchase at the brand's online store. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 52% | Activity: 15% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Athletic Fashion:** Disruptive innovation opportunities in this trend could include creating sustainable and eco-friendly athletic apparel or incorporating technology into athletic clothing. - **Canadian Fashion:** Opportunities for disruptive innovation in this trend could involve incorporating indigenous art and culture into fashion or creating a sustainable and ethical Canadian fashion industry. - **Gym-inspired Lookbooks:** Potential disruptive innovations in this trend could include virtual reality or augmented reality experiences that allow customers to try on clothing from the comfort of their own homes. ### Sectors Adopting This - **Fashion Industry:** There is potential for disruptive innovation in this industry by creating customizable athletic wear or integrating artificial intelligence into the fashion design process. - **Online Retail:** Opportunities for disruptive innovation in this industry could involve creating virtual shopping experiences or implementing blockchain technology to enhance transparency and security. - **Athletic Apparel Manufacturing:** Disruptive innovation opportunities in this industry could include using advanced materials and manufacturing techniques to improve performance and durability of athletic clothing. ## Related on Trend Hunter - [Artisinal Athletic Wear](https://www.trendhunter.com/trends/junya-watanabe-x-reigning-champ.md) - [Technical Athletic Apparel](https://www.trendhunter.com/trends/solotex-mesh-performance.md) - [Advanced Athletic Fabrics](https://www.trendhunter.com/trends/cordura-fabric.md) - [Urban Technical Capsules](https://www.trendhunter.com/trends/champion-black-edition-fw25.md) - [Tennis-Ready Apparel Ranges](https://www.trendhunter.com/trends/ss25-tennis-collection.md) - [Premium Athleticwear Collabs](https://www.trendhunter.com/trends/reigning-champ-and-golden-bear.md) - [Element-Ready Outerwear](https://www.trendhunter.com/trends/reigning-champ-goretex.md) - [Highly Limited Garment Collabs](https://www.trendhunter.com/trends/junya-watanabe-man-x-reigning-champ.md) - [Premium Athleticwear Pop-Ups](https://www.trendhunter.com/trends/reigning-champ-toronto.md)