# Free-From Fitness Beverages REIGN Total Body Fuel Features Natural Caffeine and No Sugar By Laura McQuarrie | Published 2019-04-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/reign-total-body-fuel References: [prnewswire](https://www.prnewswire.com/news-releases/let-it-reign-monster-energy-brings-the-worlds-strongest-crowd-to-new-york-city-to-celebrate-the-launch-of-reign-total-body-fuel-300834439.html) & [ReignBodyFuel](http://www.ReignBodyFuel.com) Monster Energy recently launched [REIGN](https://www.trendhunter.com/trends/reign-total-body-fuel-1) Total Body Fuel as an all-new fitness-focused beverage that helps to energize and refuel consumers with a formula that's powered by natural caffeine and contains no sugar, calories, or artificial flavors or colors. REIGN Total Body Fuel is offered in bold flavors like Carnival Candy, Sour Apple and Lemon HDZ, and comes packed with electrolytes, antioxidants and branched-chain amino acids. To kick off the launch of REIGN Total Body Fuel, Monster Energy invited hundreds of the strongest, most physically fit men and women in New York to Time Square. Two REIGN brand ambassadors attended the event—fitness expert and former [WWE](https://www.trendhunter.com/trends/wwe-sandwich-combo) Diva Star Natalie Eva Marie and actor Hafþór Júlíus Björnsson, who plays "The Mountain" on Game of Thrones. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 44% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Free-from Fitness Beverages:** Disruptive innovation opportunity: Develop new fitness beverages that prioritize natural ingredients, no sugar, and bold flavors for health-conscious consumers. - **Natural Caffeine:** Disruptive innovation opportunity: Create new products or enhance existing ones with natural caffeine as a healthier alternative to artificial energy boosters. - **Sugar-free Energy Drinks:** Disruptive innovation opportunity: Develop sugar-free energy drinks with added benefits like electrolytes, antioxidants, and branched-chain amino acids to cater to health-conscious individuals seeking sustained energy. ### Sectors Adopting This - **Beverage Industry:** Disruptive innovation opportunity: Advance the beverage industry by creating new options that meet the demand for healthier, more natural alternatives to traditional fitness drinks. - **Fitness Industry:** Disruptive innovation opportunity: Integrate fitness-focused beverages into the fitness industry to provide athletes and health-conscious individuals with enhanced energy and recovery options. - **Convenience Store Industry:** Disruptive innovation opportunity: Partner with convenience stores to offer a broader selection of free-from fitness beverages, appealing to health-conscious consumers on the go. ## Related on Trend Hunter - [Energy Drink Loyalty Programs](https://www.trendhunter.com/trends/reign-total-body-fuel-1.md) - [Tropical Plant-Based Energy Drinks](https://www.trendhunter.com/trends/plantbased-energy-drink.md) - [Athlete-Backed Performance Energy Drinks](https://www.trendhunter.com/trends/total-body-fuel.md) - [Replenishing Energy Drinks](https://www.trendhunter.com/trends/rehab-monster-green-tea.md) - [Free-From Energizing Beverages](https://www.trendhunter.com/trends/angry-angel-drinks.md) - [Unique Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/new-red-bull-zero.md) - [Nutrient-Packed Energy Drinks](https://www.trendhunter.com/trends/celsius-essentials.md) - [Tea-Flavored Recovery Energy Drinks](https://www.trendhunter.com/trends/monster-energy-rehab-wild-berry-tea.md) - [Refreshing Zero-Sugar Energy Drinks](https://www.trendhunter.com/trends/citrus-freeze.md)