# Feminine Menswear Rei Kawakubo Gets Girly With Men's Attire By Shelby Lee Walsh | Published 2009-10-09 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rei-kawakubo References: [viceland](http://www.viceland.com/fashion/2009/10/typical-boys/) & [doverstreetmarket](http://www.doverstreetmarket.com/) Nothing is off limits for the founder of Comme des Garçons (which translates into ‘Like the Boys’). Skirts, berets, scarves and lipstick are no longer exclusive to the female gender—especially in Tokyo. Rei Kawakubo “originally created the Japanese version of ‘boys in skirts,’ a trend that was once to Axl Rose and “fashionistas” but is now pretty common,” according to Vice Magazine. Check out some of Rei Kawakubo’s lovely lady wear for men in the above gallery! ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 87% | Activity: 86% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Gender-neutral Fashion:** The rise of gender-neutral fashion is breaking traditional stereotypes and expanding options for consumers. - **Menswear Feminization:** The increasing popularity of feminizing menswear is challenging traditional notions of masculinity in fashion. - **Androgynous Fashion:** The blending of masculine and feminine elements in fashion is creating a new aesthetic for consumers. ### Who This Affects Most - **Fashion Retail:** Fashion retailers can capitalize on the demand for gender-neutral and feminized menswear by offering a diverse range of styles and options. - **Beauty and Cosmetics:** The rise of feminine menswear presents an opportunity for beauty and cosmetics industries to develop tailored products and marketing strategies that cater to this new consumer segment. - **Social and Cultural Commentary:** The trend of feminizing menswear reflects a larger societal shift towards challenging traditional gender norms and can be embraced by social and cultural commentators to promote inclusivity and diversity. ## Related on Trend Hunter - [Reimagined Studded Trench Coats](https://www.trendhunter.com/trends/comme-des-garons-3.md) - [Designer Fashion Collabs](https://www.trendhunter.com/trends/comme-des-garons-gdragon.md) - [Functional Style Capsules](https://www.trendhunter.com/trends/wname.md) - [Patterned Monochormatic Skate Sneakers](https://www.trendhunter.com/trends/comme-des-garons-girl.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Functional Collaborative Technical Bags](https://www.trendhunter.com/trends/comme-des-garons-and-porter.md) - [Collaborative Monochrome Streetwear](https://www.trendhunter.com/trends/comme-des-garons-and-the-north-face.md) - [Juxtaposing Japanese Kimonos](https://www.trendhunter.com/trends/reversible-sukajan-kimono.md)