# Eco-Friendly Credit Cards REI Partners with Capital One to Launch the 'REI Co-op Mastercard' By Niko Pajkovic | Published 2022-08-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/rei-coop-mastercard References: [footwearnews](https://footwearnews.com/2022/business/retail/rei-capital-one-mastercard-recycled-material-info-1203321021/) & [rei](https://www.rei.com/b/rei-co-op)  American outdoor apparel brand REI has partnered with Capital One to launch the 'REI Co-Op Mastercard,' a specialty credit card that provides REI shoppers with 5% back in rewards for every purchase. Aligning with REI's outdoor ethos, the credit card is also sustainably produced; it is made from 85% recycled materials. Other notable benefits of the REI Co-Op Mastercard include a $100 REI gift card bonus for those signing up for a new cardholder account and a $50 REI Co-op annual statement credit towards booking the brand's signature 'REI Co-op Experiences.' “We chose Capital One to be our Mastercard partner because of their ability to support the co-op’s expanding needs, and align to the co-op’s broader philanthropy goals,” REI VP of customer and brand services Pardis Ghorbani said in a statement. “Most importantly, this card offers our members a wide range of benefits and more great ways to help them pursue their outdoor passions.” Image Credit: REI ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 18% | Activity: 37% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Sustainable Credit Card:** The growing trend of sustainable credit cards made from recycled materials opens opportunities for eco-friendly credit card innovations. - **Rewards Credit Card:** Reward-based credit cards are a popular trend due to the appeal of getting perks and bonuses while spending money. - **Brand-specific Credit Cards:** Brand loyalty promoted by charging customers to make purchases with specific co-branded cards can be an opportunity for businesses to boost customer engagement. ### Who This Affects Most - **Retail Industry:** The retail industry can capitalize on the trend of sustainable credit cards and offer existing customers a way to shop smarter and make eco-friendly choices. - **Credit Card Industry:** As reward-based credit cards grow in popularity, credit card companies can innovate and create new ways to attract customers with unique rewards and offers. - **Travel and Tourism Industry:** Brand-specific credit cards that offer bonuses and discounts on travel and tourism experiences can increase customer loyalty for businesses in this industry. ## Related on Trend Hunter - [Wellness-Centric Credit Cards](https://www.trendhunter.com/trends/elite-mastercard.md) - [Grocery App Credit Cards](https://www.trendhunter.com/trends/instacart-mastercard.md) - [Outdoorsy Branding Initiatives](https://www.trendhunter.com/trends/rei-coop1.md) - [Travel-Focused Credit Cards](https://www.trendhunter.com/trends/selina-rewards-visa-card.md) - [Secure Card Recycling Systems](https://www.trendhunter.com/trends/card-recycling-system.md) - [Flexible Reward Credit Cards](https://www.trendhunter.com/trends/bpme-rewards-signature-visa.md) - [Recycled Aircraft Credit Cards](https://www.trendhunter.com/trends/metal-credit-card.md) - [Co-Branded Credit Card Partnerships](https://www.trendhunter.com/trends/american-airlines-and-mastercard.md) - [Extra Cash-Back Cards](https://www.trendhunter.com/trends/rakuten-american-express-card.md)