# Theatric Editorials 'Rehearsal' in So Chic #20 Gets Baptiste Giabiconi Ready for His Close-Up By Marissa Brassfield | Published 2010-06-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/rehearsal-in-so-chic References: [fashionindie](http://fashionindie.com/baptiste-giabiconi-by-nicolas-valois-chic-rehearsal/) & [sochicmagazine](http://www.sochicmagazine.com/) The ubiquitous Baptiste Giabiconi plays the part of an actor for 'Rehearsal' in So Chic #20. Nicolas Valois captures Giabiconi in [effortless menswear](https://www.trendhunter.com/trends/luxury-menswear-campaign) styled by Laurent Dombrowicz as he navigates backstage areas preparing for his role. Baptiste Giabiconi is perhaps best known by some as [Karl Lagerfeld's muse](https://www.trendhunter.com/trends/chanel-spring-summer-2026), and from the looks of 'Rehearsal' in So Chic #20, it's easy to see why. This delectable model has the goods to inspire just about anyone. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 75% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Fashion Editorial:** Opportunity for innovative storytelling and visual representation of fashion. - **Menswear Style:** Disruptive innovation in men's fashion with effortless and versatile clothing options. - **Backstage Experience:** Opportunity for immersive and interactive behind-the-scenes experiences for fashion lovers. ### Who This Affects Most - **Fashion:** Innovation in fashion photography, styling, and editorial content. - **Menswear:** Disruption in men's apparel industry with new designs and styles. - **Events and Entertainment:** Opportunity for creating immersive experiences and interactive events in the fashion industry. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Model-Collaborative Luxe Fashion](https://www.trendhunter.com/trends/cara-loves-karl.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Cat-Starred Watch Campaigns](https://www.trendhunter.com/trends/big-bang-watch.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Minimalist Gallery Runways](https://www.trendhunter.com/trends/saint-laurent-springsummer-2024.md) - [Cinematic Thriller-Inspired Runways](https://www.trendhunter.com/trends/jw-anderson-fw-2024.md)