# Functional Recovery Energy Drinks Rehab Monster Watermelon is Sweet, Tangy and Stimulating By Michael Hemsworth | Published 2022-06-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/rehab-monster-watermelon References: [multivu](http://www.multivu.com/players/English/9008355-monster-energy-introduces-watermelon-rehab-monster-lineup/) & [monsterenergy](http://www.monsterenergy.com)  The Rehab Monster Watermelon recovery drink is a specially formulated refreshment for those who have had a rough night and need some support the next day. The drink features a blend of coconut water with vitamins B3, B5, B6 and B12 as well as a series of electrolytes to support recovery. The drink features 150mg of caffeine for an energy boost and boasts just 25-calories per can with five-grams of sugar. CMO Dan McHugh commented on the Rehab Monster Watermelon recovery drink saying, "Functionality has been one of the most important drivers to innovation in the beverages market for the past decade. Rehab Monster Watermelon combines perfectly sweet and tangy watermelon flavor with incredible recovery benefits to create the perfect formula for the drink of the summer.” ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 20% | Activity: 56% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Functional Recovery Drinks:** There is an opportunity to create unique, specialized drinks with ingredients that aid in recovery from different effects of a night of drinking. - **Innovative Beverage Formulas:** Beverage companies can develop refreshing and functional products with new combinations of ingredients that cater to the latest consumer trends. - **Energy Drinks with Lower Caloric and Sugar Content:** The demand for flavorful and stimulating energy drinks with fewer calories and less sugar presents an opportunity for beverage manufacturers to innovate their products. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can focus on developing functional recovery drinks that cater to different recovery needs. - **Energy Drink Industry:** Companies within the energy drink industry can innovate and create healthier, low-calorie options for consumers. - **Sports Nutrition Industry:** The demand for functional recovery drinks provides an opportunity for the sports nutrition industry to expand beyond traditional supplements into the beverage space. ## Related on Trend Hunter - [Replenishing Energy Drinks](https://www.trendhunter.com/trends/rehab-monster-green-tea.md) - [Tea-Flavored Recovery Energy Drinks](https://www.trendhunter.com/trends/monster-energy-rehab-wild-berry-tea.md) - [Sugar-Free Fruity Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-watermelon.md) - [Organic Fruity Hydration Beverages](https://www.trendhunter.com/trends/recover-180.md) - [Sugar-Free Watermelon Liquid Supplements](https://www.trendhunter.com/trends/morning-recovery1.md) - [Performance-Enhancing Sour Energy Drinks](https://www.trendhunter.com/trends/reign-total-body-fuel-watermelon-sour-gummy.md) - [Collagen-Enhanced Energy Drinks](https://www.trendhunter.com/trends/rockstar-recovery.md) - [Summertime Fruit Energy Drinks](https://www.trendhunter.com/trends/monster-ultra-peachy-keen.md) - [High-Performance Post-Workout Recovery Drinks](https://www.trendhunter.com/trends/elite-recovery.md)