# Anti-Craft Beers DuClaw Brewing Co.'s 'Regular Beer' Pokes Fun at Craft Beer Culture By Laura McQuarrie | Published 2019-07-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/regular-beer References: [myrecipes](https://www.myrecipes.com/news/regular-beer) & [duclaw](https://duclaw.com/) Thanks to the immense popularity of craft brews, beer lovers are now able to enjoy unique products like macaroni and cheese pale ale or peanut butter and pickle pilsners—and [DuClaw Brewing Co.'s](https://www.trendhunter.com/trends/beer-collections) Regular Beer offers a return to simpler times. The simply branded and packaged beer is only described as "a beer that tastes like beer" and pokes fun at the saturated [craft beer market](https://www.trendhunter.com/trends/dales-beer), which sometimes has people asking "Can’t we just get a regular beer?" Regular Beer specifically appeals to consumers who are feeling the effects of decision fatigue when it comes to selecting a craft beer. The product, which is launching soon, reportedly takes the form of a [crisp and clear lager](https://www.trendhunter.com/trends/living-the-dream) than can be consumed year-round. ## Trend Insights (Trend Hunter) - Score: 6.2/10 - Popularity: 83% | Activity: 94% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Back-to-basic Beers:** Creating simply branded and packaged beers that appeal to consumers experiencing decision fatigue in the craft beer market. - **Anti-craft Movement:** Establishing a growing consumer trend and movement that seeks to simplify and demystify beer choices, leading to the rise of 'regular beer'. - **Mainstream Beer Reinvention:** Reinventing mainstream beer to be more accessible and appealing to the current beer culture, disrupting the heavily saturated craft beer market. ### Who This Affects Most - **Brewing Industry:** Developing a unique niche in the brewing market by focusing on simplicity and nostalgia to appeal to customers experiencing choice overload in the current craft beer industry. - **Marketing and Branding Industry:** Utilizing anti-consumerism, nostalgia, and humor in branding to target audiences who are disenchanted with the craft beer industry's gimmicky branding strategies. - **Hospitality Industry:** Breaking into mainstream bars and restaurants who have become focused on offering craft beer options and introducing back-to-basic beer options to simplify the customer decision-making process in food pairing and drink selection. ## Related on Trend Hunter - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Craft-Style Non-Alcoholic Beers](https://www.trendhunter.com/trends/craftstyle-nonalcoholic-beers.md) - [Unabashedly Traditional Lagers](https://www.trendhunter.com/trends/traditional-lager.md) - [Sober Craft Beer Collections](https://www.trendhunter.com/trends/nonalcoholic-craft-beer.md) - [Low-Calorie Non-Alcoholic Brews](https://www.trendhunter.com/trends/partake-brewing.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Refreshing Low-ABV Lagers](https://www.trendhunter.com/trends/brewdog-cold-beer-lager.md) - [Subtly Hopped Light Lagers](https://www.trendhunter.com/trends/subtlyhopped-light-lagers.md) - [Upcycled Naan-Brewed Beers](https://www.trendhunter.com/trends/naan-laager.md)