# Cheese-Topped Teas Reguistea Offers Beverages Made With Unlikely Ingredients By Mishal Omar | Published 2017-06-02 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/reguistea References: [foxnews](http://www.foxnews.com/food-drink/2017/05/24/is-cheese-tea-next-unicorn-frappe.html) & [regiustea](http://www.regiustea.com/products.html) Cheese-topped teas may just be the next beverage craze in North America, as the unlikely beverages have become increasingly popular in some Asian countries like Malaysia – as evidenced by the drinks offered by the brand Reguistea. Reguistea offers a variety of [iced tea and coffee-based products](https://www.trendhunter.com/trends/root-beer-iced-tea-latte), many of which are relatively traditional. It also, however, offers teas that contain cheese. The brand offers a few of these beverages, including its [Blue King](https://www.trendhunter.com/trends/lipton-hard-iced-tea) Blueberry which contains cheese, blueberries and purple potatoes that give it it's vibrant hue. It also offers a more traditional Peach Oolong tea, which is made distinct with its addition of a [thick layer of cream cheese](https://www.trendhunter.com/trends/kounokura). This unusual new craze will likely eventually make it to North America, as popular fads in Asian countries often do. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Cheese-topped Beverages:** Incorporating cheese into hot and cold drinks may be a new trend that can disrupt the traditional beverage industry. - **Unconventional Drink Ingredients:** Using ingredients like cheese, purple potatoes, and cream cheese to create drinks may open new opportunities for creativity and experimentation across various industries. - **Asian Beverage Fads:** Keeping an eye on popular beverage trends in Asian countries could provide an opportunity to introduce new and unique drinks in other parts of the world. ### Industries Being Reshaped - **Beverage Industry:** Incorporating cheese and other unexpected ingredients in traditional beverages can create an opportunity to innovate within the beverage industry. - **Food and Hospitality Industry:** The food and hospitality industry could explore the use of unconventional ingredients to create unique menus and drink options that appeal to adventurous customers. - **Marketing and Advertising Industry:** As unconventional ingredients become increasingly popular in beverages, marketers and advertisers have the opportunity to create new promotional campaigns that showcase these unique flavors and combinations. ## Related on Trend Hunter - [Asian-Inspired Canned Teas](https://www.trendhunter.com/trends/twrl-milk-tea.md) - [Limited-Time Strawberry Beverages](https://www.trendhunter.com/trends/strawberry-cheesecake-drink-series.md) - [Yogurt Powder-Based Teas](https://www.trendhunter.com/trends/yogurteas-drinks.md) - [Edible Tea Innovations](https://www.trendhunter.com/trends/edible-tea.md) - [Espresso-Lavender Cheeses](https://www.trendhunter.com/trends/butfirst-coffee-cheese.md) - [Cheddar-Topped Cocktails](https://www.trendhunter.com/trends/cheddar-espresso-martini.md) - [Espresso Bubble Teas](https://www.trendhunter.com/trends/espresso-bubble-tea.md) - [Sensorial Tea Lattes](https://www.trendhunter.com/trends/pique-moco-bouquet-tea-latte.md) - [Global Tea Collections](https://www.trendhunter.com/trends/world-of-tea-collection.md)