# Midas Touch Toilets The Regio Gold Toilet From Inax Corporation is the Definition of Luxury By manzil | Published 2010-06-06 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/regio-gold-toilet References: [news.3yen](http://news.3yen.com/2010-06-04/japans-golden-crap/) & [news.3yen](http://news.3yen.com/2010-06-04/japans-golden-crap/) Inax Corporation's Regio Gold Toilet is specially designed to give a Midas touch to toilets. The Regio toilet will represent Japan at the Shanghai World Expo, and has some surprisingly innovative features like a built-in sound system, [automatic flusher and antibacterial properties](https://www.trendhunter.com/trends/icleaningo-bidet-toilet-seat-dc02). The Regio Gold Toilet is priced at $40,000 apiece, and two [golden toilets](https://www.trendhunter.com/trends/design-changes-everything) will be installed at the Japan Industry Pavilion at the Shanghai World Expo. **Implications** - As the public climbs out of the recent recession, consumers are looking to treat themselves with [luxury items](https://www.trendhunter.com/trends/oralb-io10-ultimate) they have been deprived of as of late. Whether they can afford it or not, consumers are fascinated with over-the-top extravagance and the buzz and consumer interest alone that these luxurious items generate is ideal for the companies producing them. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 49% | Activity: 48% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Toilets:** The trend of luxury toilets is gaining popularity as consumers seek to indulge in over-the-top extravagance. - **Innovative Features:** Companies are incorporating innovative features such as built-in sound systems and automatic flushers to enhance the toilet experience. - **Antibacterial Properties:** Toilets with antibacterial properties are in demand as consumers prioritize hygiene and cleanliness. ### Sectors Adopting This - **Bathroom Fixtures:** Bathroom fixtures industry can capitalize on the trend of luxury toilets by offering high-end, extravagant options to consumers. - **Home Automation:** Home automation industry can explore the integration of innovative features like built-in sound systems and automatic flushers into their products. - **Cleaning and Hygiene:** Cleaning and hygiene industry can develop and promote toilets with antibacterial properties to meet the demand for hygienic and germ-free environments. ## Related on Trend Hunter - [Futuristic Intelligent Toilets](https://www.trendhunter.com/trends/intelligent-toilet.md) - [Luxury Mobile Toilets](https://www.trendhunter.com/trends/luxury-mobile-toilet.md) - [Brutalist Smart Toilets](https://www.trendhunter.com/trends/formation-02.md) - [Smart Toilet Designs](https://www.trendhunter.com/trends/smart-toilets.md) - [Feature-Packed Smart Toilets](https://www.trendhunter.com/trends/neolet.md) - [Gold-Plated Toothbrushes](https://www.trendhunter.com/trends/24k-gold-plated-toothbrush.md) - [One-Piece Bidet Toilets](https://www.trendhunter.com/trends/one-piece-bidet-toilet.md) - [Illuminated Public Artful Toilets](https://www.trendhunter.com/trends/hiroo-east-park.md) - [Smart Bidet Toilet Seats](https://www.trendhunter.com/trends/e930.md)