# Simplistic Pastel Packaging Regina Chocolate Branding Leaves the Details to the Delicious Flavors By Amelia Roblin | Published 2012-08-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/regina-chocolate-packaging References: [lovelypackage](http://lovelypackage.com/student-work-jonathan-faust-3/) & [jonathanfaust](http://www.jonathanfaust.com/Regina) Graphic designers will often fight losing battles in attempt to communicate the complexity of taste into [edible product branding strategies](https://www.trendhunter.com/trends/consumerfocused-packaging-strategies). Regina Chocolate packaging was therefore approached from the opposite angle, by embodying a beautiful simplicity that says something else about what's inside of it. The purity of the ingredients, the coherence of the scrumptious recipes and the well-crafted quality of the confections are all attributes that the brand might wish to emphasize. Jonathan Faust took this identity project on as a personal one, yet his results are surely crisp enough to entice the Portuguese chocolatier. In [peppermint, orange and strawberry flavors](https://www.trendhunter.com/trends/marys-brigadeiro-sweets), the sweets are indicated by soft color-coded block labels in their contents' corresponding pigments of green, orange and red. A graceful cursive typeface was hand-traced and plainly introduces the desserts. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 63% | Activity: 21% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Simplistic Packaging:** Embracing simplicity in packaging design to communicate product attributes and entice consumers. - **Color-coded Labels:** Using color-coded labels to indicate different flavors or contents of a product. - **Hand-traced Typeface:** Incorporating hand-traced cursive typefaces to add a touch of elegance and personalization to branding. ### Who This Affects Most - **Food and Beverage:** Opportunity for food and beverage companies to revamp their packaging design to highlight product attributes and stand out on shelves. - **Graphic Design:** Potential for graphic designers to explore simplistic and elegant design approaches in packaging projects. - **Confectionery:** Disruptive innovation opportunities for confectionery brands to use color-coded packaging and unique typography to create a memorable and enticing brand image. ## Related on Trend Hunter - [Modernized Confectionery Branding](https://www.trendhunter.com/trends/marich-pancrafted-chocolates.md) - [Adult-Targeted Milk Chocolates](https://www.trendhunter.com/trends/gnaw-chocolate-bar.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Chocolate Flavor-Branded Displays](https://www.trendhunter.com/trends/hersheys-cookies-n-creme.md) - [Regal Celebratory Chocolate Packaging](https://www.trendhunter.com/trends/esther-price-candies-anniversary-box.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)